As entrepreneurs we often like to say, “f- the rules!”. I’m a rebel at heart.…
Create ‘Raving Fan’ Clients Who Send You Referral Business
So how do we create these clients that become our advocates and refer us business?
Let me outline some strategies anyone can use in business:
1. Over-deliver on expectations.
Get into the habit of giving your clients a little more value than they first expected and they will become your raving fans. They will tell their friends about you and their experience.
2. Use consistent, authentic communication and stay in touch.
Your clients need to continue to feel that they know, like and trust you if they are to continue to buy from you and support your business. Being consistent and authentic in your communication style will go a long way to reinforce with them that you are the same person and run the same business that originally attracted them to you.
3. Let them know you appreciate them and what they do.
Your clients need to feel the love from you. They need to know that you will continue to deliver good service but also that you appreciate their business. The biggest reason customers leave a business is perceived indifference. In other words, they don’t feel that you really care about them as customers. Show them you care, and you will have them not only stay with your business, but they will tell their friends about their positive experience with you.
4. Focus on the relationships 80% of the time and marketing promotion 20% of the time.
There is a trick to getting your marketing right and even your appreciation communication. It’s called the 80/20 rule. Spend 80% of the time celebrating, thanking or congratulating your client, and 20% of the time talking about your business or yourself. If you are sending emails, cards, making phone calls or sending texts devote 80% of the time and space on the relationship or on them and 20% on information about yourself or your business.
5. Use different channels of communication and the element of surprise to capture their attention and hearts.
Choose a few different channels of communication rather than rely on only one when connecting with your clients and you will find that you delight and surprise your customers in a way that you won’t be able to with only one channel. You might use email, social media, card and gifting and events for instance as your mix which can work really well.
I would love to know your thoughts on the ideas I have shared here. Shoot me a comment below.
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