Content Marketing Trends to Watch in 2019


Content Marketing Trends to Watch in 2019

Content marketing is a phrase you just can’t seem to escape in the business world and to be perfectly honest I don’t think anyone should be trying to escape it.

If you’re new to the world of marketing or if you’ve been out of the game for a little while then you might be scratching your head wondering what exactly ‘content marketing’ is.

Simply put content marketing is:

Any form of custom content (written blogs, videos, podcasts, infographics, etc.) that you create for your business and give your customers access to.

It’s not an advertisement so to speak because it’s not just about plugging your product or service, and usually, content marketing can be used to reach customers much more organically than paid marketing.

Content marketing is one of the latest frontiers of Small Business marketing, and it’s here to stay, but where is it going in 2019?

Well here are some of the latest content marketing trends that you should be keeping an eye on (and getting behind) in the year that is to come:

1. Social media.

Okay, so this isn’t exactly a new trend for 2019 but it’s definitely not going anyway, and if anything it’s gaining popularity at an exponential rate. Like it or not people use social media to search for and review brands and businesses before they decide to take the next step.

If you want to be able to compete in your market, then you need to have some relevant, well populated social media pages that are easy to find and full of content that your clients will actually enjoy.

If you give your clients content they enjoy, then they’re much more likely to hit ‘like’ or ‘follow’ and become apart of your organic ecosystem.

2. Long form content.

This is an interesting one because previously, short-form content was the rule of thumb. The idea behind this was to keep things to the point and easy for your potential clients to consume but research is showing that long-form content (content that equates to over 2,000 words) is shared more than short-form.

These articles and blogs aren’t lengthy drawls full of purple prose and stuffed with filler keywords; they’re relevant, informative pieces that are focused on engaging the client and adding value to them.

Considering the current statistics being uncovered around long-form content, I think this is definitely a trend that’s going to gain a lot of popularity in 2019.

3. Podcasting.

Podcasting has been steadily growing its audience and influence over the last few years to the point where Apple passed over 50 billion all-time podcast downloads earlier this year.

Podcasts are being used as a content marketing tool for people across all sorts of industries: fitness, education, fashion, science, construction, and so many more. This is definitely one to watch out for in 2019.

4. Live videos.

According to Cisco, by the year 2020, 80% internet traffic will be video. Considering this, it’s no wonder that so many businesses are making use of Instagram, Facebook, and YouTubes live video features.

They’re a great way to drum up excitement for a new launch, discuss a product or service, conduct an interview, or just generally engage your followers in a way that’s just a little bit different.

If you’re not already using video in your content marketing strategy, 2019 is the time to start.

5. Real stories, real people.

People connect with people; they connect with stories of struggle, hard work and triumph. For Small Businesses especially, it pays to share the unique story behind your business and to give your potential clients a chance to meet and get to know the people they’ll be dealing with.

More and more people are conscious about how and where they spend their money; they want to know what it’s going towards and who it will support. Knowing that their purchase will go towards supporting Aussie families, local communities, and help to create Australian jobs is a great enticement to forget about the multinationals and buy with you.

So there you have it. If you’re already invested or are looking to invest in content marketing, then make sure you keep an eye out for these trends in 2019.

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