Close to Burn Out? Has FOMO and ‘Comparisonitis’ Got to You?


Close to Burn Out? Has FOMO and ‘Comparisonitis’ Got to You?

Feeling tired and overwhelmed in your business? Are you up late trying to do everything? Are you feeling like you’re close to burning out?

If you burn out, you serve no one. But burn out is a real consequence of hustling. Last week I sat down and had a good long hard think about why people get stuck in hustle mode. Sometimes it’s easy to just keep plugging away at your business, desperately trying to keep the business afloat and moving forward. I hustled for 15 years, so I’ve been there.

But why do we do it? What’s at the root of it? I believe a big part of the reason we get stuck in the hustle is because we forget to take a step back and look at what’s working and what’s not. It’s easy to get stuck in FOMO (fear of missing out mode), to get stuck just trying to keep up with every other entrepreneur out there. We forget the power of ‘review’. This works for both new things you want to pursue in your business, but also for things you’re already doing.

Why FOMO makes you hustle (and why you need to stop).

I’m all for being inspired by other entrepreneurs. However, there’s danger in trying to replicate other people’s success. If you look at someone successful and go, “Well, they’ve got a podcast, a video series, a newsletter and this that and the other thing… I need to have those too”, there’s a lot that you’re not seeing.

Firstly, do they have a team? This is a trap that I see so many coaches and thought leaders falling into. They try to replicate other people’s success (that has been achieved through having a team) all by themselves. And it’s a surefire way for you to get burned out quickly.

So, while it’s great to look to others for inspiration, promise me you won’t start just trying to copy what others are doing.

How do you avoid falling into ‘comparisonitis’?

Run any new idea through this flow chart:

 Use this system to review your current business activities.

Last week I decided to do a quick review of what was working and what wasn’t in my own business. This doesn’t have to be a massive exercise. You can do a basic bird’s eye view to make sure you’re actually focusing on the things that give you real results.

Run your current business activities through the Shiny Object Syndrome flowchart. This will help you weed out what’s not working. Here’s an example:

I spend a lot of time scrolling through Facebook. Like aimlessly scrolling. Anyone who has read my articles here on Smallville probably knows I have a love-hate relationship with Facebook. Let’s just say; it’s complicated. What happens when I take this behaviour – ‘scrolling through Facebook’ – and run it through the Shiny Object Syndrome Flowchart?

  • What is the purpose?

To connect and engage with my community (in theory).

  • What are the alternatives?

Live networking events. Structured time in my Facebook groups.

  • Selecting the best option?

I’m in my element when I actually get out and talk to people, when I’m in front of a room. It’s like magic. So, clearly, the best option for me to achieve the thing I want in my business is not scrolling through Facebook aimlessly (structured time is fine), but it’s actually to focus my energy on in-person events.

Obviously, I’m not ditching Facebook. I have a group that I adore, and I love a lot of the community there. This is about getting real about the specific activity (scrolling) that isn’t serving me or my business well.

Time for you to review your business activities.

So, are you hustling? Are you on the verge of burnout? Then, it’s time to review your business activities. Run your business activities through the Shiny Object Syndrome flowchart. At the end of this exercise, you should have clarity around where you are better spending your time and energy. No more comparing yourself to what everyone else is doing. Focus on you and your business. It’s time to end the hustle.

Have you used the Shiny Object Syndrome Flowchart? Did it help you? Let’s chat in the comments below.

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