Why Your Business Needs a Vision Statement


Why Your Business Needs a Vision Statement

It’s simple; I’m not getting in the car if you don’t tell me where we’re going.

And the same rules apply in business. Picture this: Two people decide to go on an exciting journey together; let’s say that’s you and me. “Let’s go on an adventure!”, you say. “Cool, where are we going?”, I respond. “I don’t know; maybe we should get in the car and just drive?”, you say. “Erm, ok.”, I cautiously respond.

Now don’t get me wrong, I love spontaneous adventures. But once that adrenaline buzz wears off and the road trip anthems grow tired, uncertainty starts to set in and throws up questions, like:

  • How long before we can get coffee?
  • Do I actually want to go where you’re taking me?
  • Why did I agree to this?
  • Is this person actually taking me on a road trip?

It’s natural to want to know where you’re heading and why. The same rules apply in entrepreneurship. Only the vehicle isn’t a car; it’s your business.

Meaning, the only way to get people to come along for the ride is if you’re clear on your destination.

 In other words, your vision. Having a clear roadmap lets your audience know:

  • The direction in which your organisation is heading.
  • Your company’s impact.
  • The guiding principles and values you live by.

If you haven’t created a vision statement yet, please don’t beat yourself up over it. Often, businesses don’t have a strong vision statement because they feel it’s too much like hard work. But I have good news, there’s an easy way, and you can start today.

First, answer these three key questions:

  • What do you want you/your organisation to be known for in five years’ time?
  • Who do you want to serve?
  • How will this be of benefit?

Jot down your answers. Here is my vision statement:

“In five years’ time, Kelly Myers will be known as the #1 sustainable marketing coach to organisations that want to have a positive impact on society.”

Now we’ve got that out of the way, let’s move on to why you should even care.

First off, it keeps you focused, especially when things aren’t going great. We all know running your own business is a roller coaster ride at times (like most of the time). So, having a clear understanding on the direction you’re taking means that even if the path curves and bends in unexpected ways, you can correct your course with more ease and grace than if you didn’t have a clear plan around the future.

Secondly, you and your audience get to wave goodbye to generic content. You know that feeling, right? Like you don’t know what to write, what to post? That all ends when you create a vision statement that’s aligned with your purpose and values because your business essentially becomes an extension of you.

Last but not least, your vision statement will help you create goals you actually want to achieve. Ones that align with your vision of the future; which will help you stay motivated and energised in your pursuit to reach your desired destination.

So, the next time you head out on a road trip, just remember your business needs a map too. And when you have one, the journey will be better than you could have ever anticipated.

Now over to you, what’s your vision statement? Pop it in the comments below; I’d love to read them.

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  • Renee Hasseldine

    Love this piece Kelly! So many valuable golden nuggets. And, I really love metaphor. I think I need a post it note stuck to my computer that reminds me to think about “Is this in line with my vision?” to help with my decision making.

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