Events are a big deal in the business world. Think conferences, retreats to sunny destinations,…
Building Powerful Networks Without Attending a Gazillion Events
Building powerful networks has always been one of my favourite activities, and I was doing this well before I started my own business.
I am a connector at heart. I love a good chat, and I’ve always had a habit of connecting people with others who can help them with whatever problem or challenge they are dealing with at the time.
I am sure you may have heard that building powerful networks is essential to building a sustainable business because people know people right? Yet most people approach this activity thinking the aim is to sell or to give out business cards, which is so far from effective it’s not funny.
Powerful networking is when we focus on building relationships first because we only do business with people we know, like and trust.
Perhaps you have heard that before, yet how many of us really pay attention to it?
It’s the same as a friendship; we only trust that friend with our deepest truths and most important information when we have known them for quite some time.
There are many different ways to build networks that are vital to the success of your business, from attending business and social events, training, workshops, joining groups, being active on social media and the list goes on.
Yet, there is also a simple way to do this that is often overlooked, and it’s one of the strategies that I practice regularly through a commitment to my vision. Yet, I didn’t really think about it as building networks until I reflected on the results some time ago.
Focus on building relationships first:
- Become incredibly good at what you do.
This was drummed into me by my NLP trainer. I love and adore her for it because this has been key in my business success. When we stay focused on being the best we can be in our industry we are able to deliver excellent service to our clients. This builds the relationship even more.
Your clients will continue to return to you because they will trust you to deliver what they want, and they will talk to other people about you.
- Become your client’s client or customer.
This may not always be possible because not everyone has a business or we may already have an excellent supplier that provides us with what they offer. But if you haven’t, consider becoming your client’s customer, purchase from them and promote their business. Support them in their success.
When you do this, it’s a win/win, and they will feel more inclined to promote you.
- Connect your client with others in your network.
This is about focusing on giving to our client and the people we are introducing them to, the focus is not on what we can get out of it by connecting them. The thing is, when our main aim is to create connections that can benefit other parties, it also builds our networks because people know people and they will want to connect you with their networks too.
It’s incredible the networks we can build by focusing on giving to our clients and others.
This is something I have always done naturally in my business because I really want my clients to succeed.
This strategy doesn’t just work for a service business; this works for a product business too.
If you focus on giving the best possible service or product and helping others succeed you will be amazed at how quickly those powerful networks will build.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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