Katrina McCarter is Founder of Marketing to Mums. She is a marketing strategist who specialises in helping brands sell more effectively to the world's most powerful consumer, Mums. Katrina is the author of Marketing to Mums, which went #1 on Booktopia's Business Bestseller list outselling the likes of Simon Sinek, Timothy Ferriss and Sophia Amoruso. Katrina is a mum of three and has worked with over one hundred brands both in Australia and overseas. Katrina has speaks internationally about the power of mothers and has featured on Today Tonight, Channel 7, ABC Radio, The Age and Sydney Morning Herald.