Over the last few years, online ad targeting has become more common. Basic behavioral targeting […]
Author: Paula M. Gibbs
The Foundations of Marketing Analytics Success
In the past decade, our profession of marketing has undergone a radical transformation. Don Draper’s […]
Why don’t we formalize training for marketing teams?
B2B marketers used to be responsible for communication and branding. In the past, B2B marketers […]
How to adapt your marketing strategy and tactics for an economic downturn
COVID-19 reshaped our world and economy in fundamental ways. Business leaders and marketers around the […]
Revenue Operations: the New Leader in Go-to-Market
We love to run polls at my company. So we did one recently to find […]
Smart B2B2C marketing strategy: Ingredients
When developing a marketing strategy, marketers in industries like pharma, healthcare, and financial services must consider […]
You can’t have revenue operations without revenue marketing
It is common to see misalignment between departments in an organization, with Marketing being the […]
The CMO’s evolving role
As has the experience of customers, marketing’s role has evolved. The signing of the contract is […]
Why you should define your competitive intelligence priorities and how to do so
What do you hope to achieve with your competitive intelligence program It can seem like […]
Brand Admiration: Powerful Bottom Line Benefits of Being Applauded
Think about your favorite brands. These are the ones that you will go to great […]