(Audio) a Deep Dive on a Very Unique Company – Patagonia
We all hear the term “social good” being used, especially in the corporate world but what does it really mean?
Is there a company out there that really captures the essence of this concept in a way that we can learn from and apply to our own business? We think there is.
In this episode of the Business Over Breakfast show, we take a deep dive look at Patagonia, the outdoor clothing company who are leaders in this arena of social good.
Founded in the 1970’s – Patagonia is remarkable, on many levels. Their mission is “To Save the World”. And they are certainly doing that.
But what can we do as small business owners?
We’ve looked long and hard at Patagonia and distilled a number of key elements that make this business unique and applicable to any business.
We share these ideas, concepts and strategies around this movement of social good and without doubt, they are extraordinarily powerful.
We hope that this deep dive inspires you to incorporate some strategies for social good into your Small Business. And at the very least challenge your thinking around doing Business today and into the future.
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