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Are You Just Like the Rest or Prepared to Stand Up and Stand Out?

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Are You Just Like the Rest or Prepared to Stand Up and Stand Out?

Are you prepared to stand up and stand out as you enter the new financial year?

It’s a time for optimism and enthusiasm: a time for hope!

It’s the new financial year.

At least, that’s what I’d like to believe.

But of course, it’s a load of ol’ nonsense really. Small Business didn’t change dramatically when we ticked over to July 1st. It just moved from Sunday to Monday, and the world kept turning.

How…

…dull

CONTINUITY.

The reality then for most of us is that we’ll carry on as we are. Nothing much will change. Our decision making will remain largely as is and the boat will remain ‘unrocked’.

So, when it comes to the technology we use to run our businesses, nothing much will change there either. The systems we have in place will stay there. We’ll assume they’re doing their job and that will be that.

And should we, just for a moment, question our wisdom, we’ll take solace is statements like, “no one ever got fired for buying IBM” which was the conventional wisdom when I started 30 years ago. It was the safe bet businesses could make.

Today it’s Microsoft, Google, Xero or whichever big-name players we rely on.

COMFORTABLY NUMB.

We fall into these spaces because it’s easy to do nothing. We do the same as the competition because they haven’t failed by doing it. And we accept our place in the pack, or perhaps I meant flock, safe in the knowledge that we’re sure not to lose ground.

We like our safety in numbers.

We’re just like everyone else, and our mediocrity and anonymity is assured.

ACTIONS SPEAK LOUDER THAN WORDS.

But if I were to ask most small business owners if that’s how they wanted to be, they’d say no.

If I were to ask them if they wanted to differentiate themselves and be better than the competition, they’d say yes.

If I asked if they wanted to stand out, to be noticed, they’d say YES!

SO LET’S DO IT.

Let’s turn my ideals of optimism, enthusiasm and hope into reality.

It’s 2019, and we are smack bang in the middle of a technological revolution, and we can do what we like. It has never been easier or cheaper to be different.

You can start to create an edge today. Just a small one. It’s all you need to get the ball rolling.

It doesn’t require a revolution, just evolution. A few small changes here or there that help you be more efficient, more effective, more accessible, more engaged, more…

It will help you be MORE!

A career spent in IT R&D tells me you can do it.

BUT IT’S UP TO YOU.

I can’t tell you the answers. They have to come from you.

The ‘right’ thing to do is whatever suits the needs of your people: your team, your customers and your prospects.

You have to find their problems and then solve them.

And failure is most definitely an option.

But so what?

Make some mistakes and lose a bit of money, and then learn from them and be wiser and richer for the experience.

That is the R&D way.

That is the mindset at the heart of true innovation.

And it is also the way to truly differentiate yourself and to lead the race to the top.

EVERYTHING HAS ITS PRICE.

Opportunities such as these are rare. Technology revolutions aren’t like buses. If you miss this one, another won’t be along in a few minutes. And once someone has learned how to stand out, the rest of the crowd will soon follow along and your edge will be dulled.

To be an innovator demands that you continually pay attention to your world. It needs you to always be looking for the next problem that needs solving, or the next technology you can leverage.

But above all, it needs you to ‘get’ IT. You have to take the time to learn about it and understand how it can be used, just as I’ve had to learn how to sell and market my products. I’m terrible at both, but that’s all part and parcel of being a small business.

Then one day, if we learn our lessons and pay our dues, we get to be so much more than we are today. And if you ask me, it’s a small price to pay for the chance to be something that’s no longer just one of the many and lost in a sea of mediocrity.

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