7 Steps to Creating a Great Facebook Live Experience
We used to say “Cheese” before pictures. Now it’s “Can you hear me? Are we on?” before we go live.
Facebook Live is one of Facebook’s greatest frontiers, and it’s only just the start. In my previous article, I said attention is the biggest asset if you want people to engage with your business. Indeed, there is no digital marketing action plan without video.
If video were a team though, Facebook Live would be its captain. Facebook Live is the reality of successful digital communication in 2017 and beyond. Since its inception in 2016, Facebook Live has risen by 330%.
Facebook Live video stats you need to know:
- They’re watched three times longer than any other video.
- They appear higher up in people’s newsfeeds than other content.
- They will make up 80% of all content on Facebook by 2020.
So, if you want to thrive in the new era of digital content consumption, there’s a window of opportunity for you to elevate your game. But it won’t be there for long. Moving into the new year, it’s time to do what you need to do in order to move through the fear and leverage Facebook Live.
Here are 7 simple steps you can take to be a Facebook Live success:
1. Write a compelling headline.
Consider a headline that lets your viewers know what value they’ll gain from watching your live. A compelling headline can literally make or break whether someone watches your video, so take your time with this just like you would with a blog or paid static ad.
2. Create an attention-grabbing hook.
Don’t waste time once you’re live saying, “Is it on? Can you hear me?” If you do, you could lose people’s attention in the process. Consider your re-broadcast audience as your video reach is likely to be larger than the number of people tuning in live.
Make the first 10 seconds of your video count by diving straight into what your audience can expect when they tune in to watch your video.
3. Be confident as an authority in your field.
Provide a short intro statement that lets your audience know who you are, what you do and why you do it. It’s important to do this upfront, so your viewers get to know more about you, so they know it’s worth their time.
4. Start a dialogue with your audience.
Facebook will expand the reach of your live and re-broadcast video based on audience engagement. Start by asking people to ‘like’ or ‘love’ a statement or encourage them to ‘tag’ a friend who would also enjoy your video.
5. Encourage comments.
Facebook also boosts reach when people comment. So, a great place to start is by asking questions that are easy for people to answer, like “What’s your favourite vegan cheese?” or “Where in the world are you watching from?”
6. Deliver content that adds value.
Facebook Live is the same as a blog in that the content needs to add value, be actionable and easy for your community to digest. Aim to stay focused on delivering the promise you made in the title of your video.
7. Communicate a clear call to action.
What do you want your viewers to do? Be sure to ask them to take action at the end. Consider what your goals are:
- Do you want more sign ups?
- Community feedback?
- Do you have an offer?
Make sure you communicate what the next step is.
All in all, it’s key to treat Facebook Live just like you would a workshop or short speech. Ensure you deliver your pitch with confidence, stay on track and consider the life of your Facebook Live beyond the live stream.
From my team and me I wish you the best of Facebook Livestream luck moving into 2018.
You’ve got this!
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