7 Questions to Help You Tell Your Story in Business


7 Questions to Help You Tell Your Story in Business

Asking the right questions can help you tell your story in business. These questions will help you communicate your message and lead to greater engagement.

Many times, I find myself at a new stage of life, wondering how to communicate what I have been thinking and experiencing. 

I have learned that part of the transition of entering into a new stage of my life often requires two things. It requires me to think about and then communicate what I am doing and why. And each time I do this, I redefine and rewrite the story that I tell both others and myself.

The process of rewriting my story is a powerful one

It is easy to think that I have only one story to tell. As I grow, learn, and change, I have come to understand that I can add to my current story or even reframe parts of it. In particular, I find that my story will change in relation to how I am talking about my future goals and visions. 

There are many different scenarios where I am telling my story and generating the possibility for new connections and business. 

Ultimately the story I tell influences what people may think about me and or my business. As a result, I think it is worthwhile to put time into thinking about at least some of the stories I tell. Some examples of when I may be telling significant parts of my story are; when I am pitching my business or describing its history when I am sharing challenges or successes, and when I am letting people know what my future goals are.

What have I learned?

There are many things I have learned about how to tell your story in business. This is more than what can be conveyed in a short article. And I want to focus on one aspect of the process rather than structure. 

Through asking myself good questions, I can develop my storytelling and convey my message more accurately.

Questioning My Story:

Here are seven questions I have asked myself that I have found personally useful for storytelling and they may be helpful for you also.

1. Who is my audience?

Knowing my audience is important as this informs what my content, tone and structure will be.

2. Am I saying the same thing to each audience/person? 

Looking at the similarity and differences between what I am saying to different people can assist me with refining my story.

3. What is the format of my communication?

Depending on if it is in person, written, video or audio recorded, this will influence what and how I will convey my message.

4. How have I presented myself when telling part of my story?

Unpacking how my story was presented and received provides me with useful information on how to alter my content and structure. And this can also lead to other questions such as:

  • Am I overselling?
  • Are people perceiving me as a victim? 
  • Am I being aggressive?
  • What was effective? 

5. What is my underlying core message?

I know I can go on tangents quite easily, so it is good for me to bring core messages back to the centre of what I am doing.

6. Does my personal story have space for dialogue?

This type of question assists me again with thinking about who I am communicating with and if I have the appropriate content and structure.

7. Does what I say match up with what my vision and goals are?

Sometimes I get used to presenting things in one way and as my strategic priorities change, it can be easy to forget to update my content and or structure accordingly. 

Storytelling is Personal

I feel that there is no absolute right or wrong way to convey stories. This makes sense to me as stories are highly personalised. What is important is to think about the stories I am telling. And to make sure they have consistency with what I am currently conveying. 

Asking myself good questions helps refine what I am saying and any dialogue that may occur. These questions help me get focused and develop better ways of communicating my stories. 

Through asking myself good questions, I enter into a natural refinement process that will assist with improving my communication.

Remember a good story can be an effective way to make a connection that can lead to business and other unexpected benefits.

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