When starting out in business or adding digital to the marketing mix we often have…
The 7 Basics Questions You Must Answer Before You Can Market Your Business
There is one question that every business owner asks ‘experts’ about:
‘What is the best way to market my business?’
But they are often asking this question too early, they have neglected to get the basics in place before seeking this advice. And they should… After all just promoting your business and its products/services is not enough.
You need to understand and know more.
Before you can seriously market your business you need to get the basics covered and understood. You can best do that by answering the following questions:
- What problem do you solve?
- Who do you solve it for?
- How do you solve it?
- How do you deliver this solution?
- What do you charge?
- Is this what you want your business to be known for?
- How will you build strong relationships with your clients / customers in order to grow?
Knowing the answers to these 7 questions will give you the foundation to base all your marketing on.
1. What problem do you solve?
This is the key question and everything else hangs off your answer.
You probably solve more than one, but what is the main one, the one you want to be known for, that you are good at, that makes you stand out in your marketplace?
The one that removes pain from your client’s life.
Bonus: Are you solving a problem that makes you feel good or one that your clients view as essential to solve?
2. Who do you solve it for?
The classic ‘what is your niche?’ question – who are these people that you are helping? Do you know them and what moves them or are they just a generic’ they’?
You don’t have to niche by psycho / Geo / Demo graphics you can also niche by indusrty or even better by who has the problem that you solve.
Important Bonus: Can they afford you and your solution? If they can’t then you have chosen either the wrong niche to work in or you are solving a problem that no-one cares enough to pay to have fixed.
3. How do you solve it?
Is it by providing a service or a product? Is it a tangible or intangible solution?
4. How do you deliver this solution?
Face to face, as a project, via training (on- or off-line) or through delivery of a physical product?
Do you do it for them? With them? To them?
5. What do you charge?
Do you have tiered pricing to reflect the size of your client (small versus corpporate business); or do you provide quantity breaks if orders are over a certain size?
6. Is this what you want your business to be known for?
If not what is? Sometimes we miss good opportunities because we focus on what we want instead of what we are good at and what the market is willing to pay for.
Bonus: If the answer is yes then you will need to have a brand strategy in place as well to ensure that the message you want people to hear about your business and the way in which your business appears is consistent across all the platforms you use.
7. How will you build strong relationships with your clients / customers in order to grow?
Whilst it is cheaper to retain existing clients rather than get new ones, new ones are needed as existing clients will always move on.
So will you use a referral program? A rewards program? Great customer service and Accouint management?
You need to know.
There are other pertient questions to ask and answer but as a foundation these ones will enable you to get a solid foundation in place so you can market your business.
So what is the best way to Market your Business?
The answer is the plan you build on top of your answers to these 7 basic yet essential questions.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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