5 Writing Hacks That Create Awesome Blog Posts
Blogging, shmogging … Are you sick of all that useless content flying around the internet? Yes, me too. Still, blogging is one of the best inbound marketing tools to connect with your target market. Damned if you do, damned if you don’t then? Not necessarily. It all comes down to the appropriateness and quality of what you’re writing.
And I have some excellent news for you: it’s actually not as hard as it may seem. Granted, you have to put some effort into it (or outsource it to the experts), but with just a few nifty aces up your sleeve you can beat the competition and build a following of raving fans (it might take a few months, be patient).
1. Reader, Who Art Thou?
It’s crucial to have a crystal-clear idea of who your potential and actual clients are – because you are writing to get them engaged and hooked. Don’t panic; you already know who these people are. You talk to them every day and have done business with them for eons. Create an avatar or more for them (Jane, in her 30s, married, high income, etc.); even put up a representative picture to look at when you’re writing – it all helps.
2. What Do I Talk About?
What are the common questions and comments you get from your customers or clients? There are a few? Excellent – here then is your list of blog post topics.
- How are you different to your competitors?
- What are you passionate about in your business?
- Do you have a client story that impresses and helps the reader?
- What’s new in your field?
- What’s your niche of expertise?
- Turn bad industry stereotypes on their head and tell your reader how you handle things in a way beneficial to them instead
You guessed it: the list is endless if really you put your mind to it.
Bonus Tip: keep a list of potential blog topics that pop up for you – but also poll your networks (virtual and real-life) for things relevant to your business that they are curious or wondering about.
Perhaps the most important thing to keep in mind when you’re writing is though that it’s all about them, not about you (sorry). So tell your readers all about their ‘what’s in it for me’, the benefits, – not features your service or product offers.
3. Does Size Matter?
A standard blog post looks healthy at the 300 to 500-word mark. Go up to 800 to 1,200 if you have a big topic or loads of background info that needs sharing for the post to be making sense or be otherwise complete.
Remember that a series is a nice way to get more than one post out of a large topic – and it gives you multiplied opportunities to share and therefore be seen.
4. How Often is Often Enough?
Don’t love then leave your readers. Blogging is about building a community and a following – and that needs nurturing and care. Translated into writing terms that means you need to ‘feed’ your readers interesting stuff regularly. If you don’t they’ll lose interest and leave you (I know, it’s a cruel world).
Set aside weekly or fortnightly writing times. Routine makes writing so much easier, and your readers will get used to expecting (and looking forward) to your musings. And to go for gold when you feel the creativity flow: write more than one article while you’re in the zone. We all get busy and it’s good to have a buffer blog or ten ready for those crazy, time-starved times.
5. Masterclass Tips
Done! … Your blog article is written and you are ready to crack open a celebratory bar of chocolate / beer / bag of vegan chips.
But wait, … there’s more!
- Comments – Everyone loves to have an opinion and be heard. So invite your readers to comment by ending your blog post with a question. Make sure you respond to everyone – the good, the bad and the ugly – who leaves a comment. Handling curly comments quickly in a positive way shows integrity; so don’t be afraid of them.
- Call to Action– Don’t forget to tell your reader what you want them to do next, now that they love you and you have their attention.
- Grammar Gremlins – It’s tough to proofread your own content, so write then let the blog post sit for a day or so before you check it for typos and those sneaky syntax sprites.
- Share Away! Blogging is all about starting a conversation and being visible in a community, so share your writing far and wide. Remember that you can share the same blog post many times: at different times, in different social media forums and many groups. The virtual world is moving quickly and you are competing with many other bits of juicy info – so you need to be a little loud to be heard.
Sharing is caring – give a shout-out to your favourite blogger in the comments below, and tell us why they nailed it!
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
SHARE THIS ARTICLE WITH LIKE MINDED SMALL BUSINESS PEOPLE