I was talking to my client Angie about the stories from her life that we…
5 Ways to Create a Compelling Blog Post – When You’re Not a Writer
One of the most common things I hear when people find out I’m a business writer is:
“I know I need to blog for my business, I really want to … But I just can’t write.”
And it comes as a surprise to those people when I reply, “I used to think that too! Sometimes I still do.”
Probably the thing I’ve learned most about writing, and creating blogs and content over the last few years, is that generally, it’s not your talent (or lack of) holding you back from putting words onto paper. It’s you.
But like with anything, writing and being creative is a skill that requires practice, energy and patience.
The only way to increase your skill level is to start. I get it, maybe better than anyone, how scary it seems to ‘just start’ putting your thoughts and words out into a public space. It’s terrifying!
So while you’re busy honing your skills in private, here are some ways that your business can start actively blogging with compelling blog posts:
1. Talk it out and transcribe.
All the best blog posts and articles, even some books are those that read as though they are being read to you. And one of the best ways to create a piece like that is to talk it out. So get a Dictaphone or recording app and start telling your story.
Now, not only does it create great content but it’s also one of the easiest ways to ‘write’. Once you’re done with the recording, either get to work transcribing or send it off to a Virtual Assistant or transcribing service to have it done for you. Before you know it, you’ll have created your first blog post.
But if you’re still not ready to send five hundred words out into the world, you can start by creating a photoblog. Generally used by photographers and visual artists, photoblogs are also a great way for any business to showcase products or services in a fun and creative way.
Once you have arranged your photos start to tell the story by adding captions. Usually, around one hundred and fifty words per caption, this is also a great way to practice your writing without feeling overwhelmed.
Infographics can provide great educational visuals to customers and clients by telling a story with pictures. Think anything from a serious ‘how to’ instruction, to demonstrating a process, to a fun ‘Fri-yay!’ post. Infographics are easy to make with websites like Canva, or you can source a designer to help bring your vision to life.
Like with the photo blog, make sure to caption to your visual. Again, around one hundred and fifty words to tell the story of what they are seeing on the screen.
4. Video/Go Live.
A video is another great way to write without writing. And it’s also great writing practice. You still need to prepare what you will say, so as you start to speak into the camera, you’ll know very quickly if what you’ve written will work or not.
If it flows, it’s working! If you find that you’re jerky, stop starting or thinking ‘I would not say that’, then go back and make some adjustments.
Then once you’re done, get it transcribed. Now you have a video and a potential blog post, among many other content possibilities.
5. Curate content.
Finally, if you’re really struggling to write, gather up and share other blog posts on related topics. Similar to sharing things you love personally on social media, you can share things you love about your area of business.
You can discuss what you agree with, or what you don’t. What you like and what you don’t, or why you think this piece is a really great article. Again, try to put around one hundred and fifty of your own words together per post.
You don’t need to know how to write to start blogging.
All you need is a topic, a point of view and these five things to get you started.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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