5 Reasons to Outsource Your Social Media Management


5 Reasons to Outsource Your Social Media Management

Social media is a frustrating, confusing time-suck. At least it is if you’re not sure what you’re doing, or you have too many other things on your plate. Let’s face it, running a business is multi-faceted. You need to be part bookkeeper, part marketer, part entrepreneur. So how do you make sure your business is run smoothly and professionally, without killing yourself doing it?  Follow the advice of legendary business consultant Peter Drucker who told companies, “Do what you do best and outsource the rest!”

Here are five reasons you should outsource your social media marketing so you can focus on what you do best:

1. You Leave Social Media to Your Gen Z Staff

Many small businesses leave their social media marketing up to staff members who are iGen, Gen Z or Centennials (i.e., people born 1996 and later). They figure they’ve grown up using social media, so they know what’s going on. And you’re right. They have grown up using social media and they feel pretty comfortable using Twitter and Facebook and Snapchat and the like.

The problem is that there is a big difference between being comfortable using these platforms as an individual and having a savvy social media strategy in place. If you want professional results, you need to hire a professional.

2. You Don’t Have a Clear Strategy

Effective social media isn’t hit or miss – you need a clear strategy. A successful social media strategy starts with knowing your business, your brand, and your ideal client. Then you can start to attract leads.

This doesn’t work if you’re trying to help everyone, it works when you know specifically who you’re targeting. It’s essential that the person responsible for your social media understands your target marketing, your brand, and your business goals. They also need to know how to test and what to measure and give you regular reports. It’s not rocket science, but you do need to know what you’re doing.

3. You’re Not Getting the Results You Want

You can’t just throw stuff out there and see what sticks. Results come from strategy and understanding. Social media is powerful stuff. You can harness that power to grow your business, increase your income, and reduce your stress.  When you outsource to the right person, you’ll see results. They’ll become a key part of your business that you won’t want to let go.

4. You’re Short on Time

You can’t do everything in your business, and it’s folly to try. For starters, there just aren’t that many hours in the day.  You have a million priorities, and all too often social media just slides down the list. This is a big mistake.

Effective marketing brings in business and means you can stop spending your nights worrying about how you’re going to pay your bills. Build a team of trusted professionals who can support you and your business. You need a good accountant to keep track of your finances, and you also need a good marketer to keep funds coming in.

5. You Have Better Things to Do

Your biggest priority should be to preserve your most important business asset: You. Without you, there’s no business. You can’t afford to get burnt out by working long hours. You want business success, and you can achieve it, you just have to prioritise.

Prioritise what you spend your time on and how you find balance. Prioritise your relaxation time, your family time and your ‘me’ time. Take care of the parts of your business that you love and are good at, and take time out of your business too.

Social media is a powerful tool that can work to your advantage. Like any powerful tool, it should be placed in the hands of someone experienced and trustworthy. If you decide to outsource, be sure you find someone you ‘gets’ your business. Someone who you enjoy working with. And someone who knows what they’re doing.

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  • Karl Schwantes

    Great Article Cate, Ignore Social Media at your own peril 🙂

  • Cate Scolnik

    Too true, Karl!

    If you ignore it, it can even be created for you – Facebook will create an unofficial (unbranded) page for businesses that people search for. You really don’t want that. It’s not pretty and doesn’t do you any favours. Much better to take charge of it (or get someone else to). 🙂

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