When starting out in business or adding digital to the marketing mix we often have…
3 Ways to Structure Accountability Into Your Business
When we’re working for ourselves as coaches and thought leaders, there can be tasks that we procrastinate on getting done.
Maybe it’s something that we can’t outsource – like practising for a speaking event. Or picking up the phone and making sales. While I’d love to only do 100% of the tasks that I love, all of the time, the reality of running a business is that sometimes that just isn’t possible.
As I was sitting in my car this morning, procrastinating on going to my personal training session, I reflected on ‘why’ I’d both scheduled it in my diary, booked the session in and paid for it in advance. The answer is, if left to my own devices, I wouldn’t go. But, the ‘accountability’ of booking it in and needing to show up pushed me over that hurdle.
So, I wanted to share with you 3 ways that you can structure ‘accountability’ into your business to help you get over those hurdles and get the tough stuff done:
1. Join co-working events that have accountability.
Working from home all by yourself isn’t always conducive to getting through those tough tasks; especially if it’s a task without a firm, external deadline. That’s why I am a ‘big’ advocate of co-working events that have accountability. Get out of the house, go be with other people, hold each other accountable to get stuff done.
For example, this is how I run mine:
- We go around the table, share who we are and what we’re going to work on in the next hour.
- Brainstorm any challenges with the table; mindset issues, logistics, questions etc.
- 60 minutes of work.
- Check-in, make sure everyone’s done what they said they were going to do, ‘accountability’.
- Repeat x 2.
I also build in a lunch break and a walk, but this is a fantastic way to power through the tasks you’ve been putting off.
Top tip: If there isn’t one of these in your area, make one! It’s a great way to motivate you, and it’s also a fabulous networking opportunity.
2. Commit to something before you’re fully ‘ready’.
Tasks which don’t have external deadlines will usually take as long as we let them. And I see this with my clients who are creating courses and programs. If they wait until they have ‘finished building the whole thing’, they never finish it.
That’s why my advice is always to map out the structure, map out the modules, build the first module and then start selling it. That’s right. Sell it after the first module is built. Don’t try and build the whole thing. When people buy it, you have to build it. Those people are holding you ‘accountable’ each week to deliver them the content. You now have your external deadline.
The added bonus to doing it this way, especially with a pilot course or program is that you can tailor your content week to week based on the feedback you get from those people in the pilot program.
Top tip: This technique also works for creating presentations, talks, events etc.
3. Join a mastermind program.
Finally, my last suggestion is to join a mastermind program. Masterminds can be abso-freaking-lutely amazing ways to get accountability. They’re also great ways to network, make collaborations, help other business owners and have them help you.
A great mastermind will be facilitated by a leader who you get along with, but who can kick your butt into action (in a way that feels good to you) and you want to be on the same page as the other people in the mastermind (hey, they might even be one or two steps ahead of you).
Top tip: We’ve all heard horror stories about masterminds that weren’t a good fit, so don’t be afraid to shop around until you find the one that’s right for you and your business.
Do you have accountability to get the stuff done you’re procrastinating on?
So there you have it. My 3 top ways to structure accountability into your coaching practice. And if you’re wondering how I did at the gym session: once I’d gone in, told my trainer to go a bit easier on me today, and moved my body, I left feeling so much better. But if I hadn’t of had that accountability, I never would have done it.
Do you have accountability in your business to get the stuff done that you’re just not feeling? I’d love to know! Let’s chat in the comments below.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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