“I can’t afford to outsource right now. What else can I do to create leverage…
3 Simple Ways To Create More Leverage In Your Business Today
Do you find there’s not enough hours in the day to get everything done? Are you worried that soon you’re going to get burned out in your business?
We tend to glorify busy-ness. But I’ve found that for my business and my clients, the real successes come not from working harder, but from creating leverage. So, for example, moving from working solely one on one to creating group courses and programs. But there are more ways to create leverage. And leverage is incredibly valuable. With leverage comes time to work on your business rather than in it. From leverage comes time to dedicate to thinking. You’re able to make smarter decisions. You have more time to spend with your friends and family. Leverage is a super powerful way to create success in your business.
In this article, I’m going to walk you through a key part of leveraging – eliminating repetition – and different aspects of your business that you can start eliminating repetition now. Repetition is stealing your valuable time. So, let’s eliminate it!
1. Set up a great booking system
Do you go back and forth via email to set up a time to work with clients? Eliminate that by having a booking calendar. Whether it’s something like Calendly, Acuity, or YouCanBookMe. There are many on the market. Most hook up with your online calendars to make sure everything syncs and you don’t have any conflicts. Some of these systems even have payment features built in so you don’t have to worry about sending out invoices! This will save you a whole bunch of time and make you look much more professional.
Scared this will feel too impersonal? Try sending a personalised thank you after a client books. You’ve still saved a whole bunch of emails back and forth, but you’ll still keep that human touch and your clients will feel heard and appreciated.
2. Create reusable resources
Do you repeat the same things? Have clients go through the same exercises? Are you seeing regular patterns in your sessions? Let’s work out a way to streamline that!
If you know you often cover a particular set of topics with clients, or have common things that come up, create reusable resources that you can send them. The form will depend on many factors like how the information is best communicated – e.g. a meditation is best recorded, a writing exercise might be best written, or if you’re getting conveying something visual video might be best.
You might feel tempted to feel like you need to create a whole client portal with resources online. And while this is an admirable end-goal, start with something really simple. Can you create a folder on your computer or Google Drive or Dropbox and simply store your resources there? Can you have PDFs or links you can flick to your clients via email when it’s appropriate? You don’t need a big shiny system. But some system is better than none.
3. Email templates
Templates are my jam. They might feel like a pain to set up, but once they’re done, they will make your life so much easier. I’ve written before on Smallville about using templates for your course workbooks and slide decks, and this is very similar.
A couple of months ago, I was feeling overwhelmed at the thought of pitching to event organisers for speaking gigs. I was procrastinating. But as soon as I created an email template that I could easily modify for each pitch, the whole process became so much easier and way more leveraged. It was like someone removed a literal barrier.
If you use Gmail, install the Canned Replies extension. You can set up templates that address common things – pitches, client FAQs, policies. Take note of what emails you send commonly and find ways to turn them into templates you can modify.
So, there you have it – three simple strategies you can start implementing in your business today to create leverage. Creating leverage is all about business minus busy-ness. What are you doing to create more leverage? I’d love to know!
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
SHARE THIS ARTICLE WITH LIKE MINDED SMALL BUSINESS PEOPLE