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3 Key Success Factors to Disrupt Your Industry

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3 Key Success Factors to Disrupt Your Industry

Someone is going to disrupt your industry – will it be you?

I encounter all kinds of business leaders from organisations large and small, and a wide range of industries. And they all have their take on what’s best for them when it comes to their technology use.

For many, if not most, this means they hedge their bets. They have the usual core packages, the usual office solutions and the usual internet and social media presence.

They’re happy in their world, content that most of their competitors are just like them.

Collectively, they’re all very, well…usual.

THE ODD ONE OUT.

But every so often, I meet someone who’s decidedly different, someone who really gets the value and importance of IT and technology. Not just in his business, but in his industry as a whole and in his market.

I met such a person recently. He is so buoyed by the opportunities that technology represents, he’s concluded that not only is his industry ripe for disruption, but someone’s going to do it, and soon.

So, heeding the sentiment found in the old adage, “if not you, then who and if not now, then when”, he’s decided that someone might just as well be him and there’s no better time than today to make a start. Are you ready to disrupt your industry?

BRAVO!

Such an attitude is to be applauded. Whatever size your business, technology today provides many opportunities to improve efficiency and morale, and to increase customer engagement and reduce marketing costs.

His business isn’t the largest in his market by any means, so he doesn’t have a huge pile of resources to throw at the problem, but he’s determined to take the fight to the big guys by being different. And he believes firmly that it’s the ideas he has that will deliver the real value.

To some, these concepts and dreams may seem grandiose, and perhaps even revolutionary. But to me, they make perfect sense, because as Sun Tzu wrote, “It is more important to out-think your enemy than to outfight him”.

3 KEY SUCCESS FACTORS TO DISRUPT YOUR INDUSTRY.

And they make sense because he’s adhering to the three critical success factors that businesses should focus on when it comes to technology – An innovation mindset, an evolutionary approach and human-centricity.

1. INNOVATION MINDSET.

First and foremost, every part of the business needs to embrace innovation, and this requires leadership. Culture flows down, so by leading from the front, advocating for change throughout the organisation, a leader can foster an environment where everyone is looking for opportunities to make a difference.

Most importantly, this permits failure. An R&D like mentality means that initiatives can be tried, measured, and if they fail, improved. 

Nothing stifles innovation more than having to prove up front that something will definitely work.

2. EVOLUTIONARY APPROACH.

Importantly, the improvements to the business don’t need to huge. This isn’t about spending many thousands on new toys. Lots of many small changes are far easier to adopt, and some will cost next to nothing.

Simple activities such as streamlining processes and improving technology training can have a marked impact, allowing a business to accelerate smoothly, minimising disruption and maximising gains.

Nothing slows a business more than massive upheaval.

3. HUMAN-CENTRICITY.

Lastly, we need to ensure that we address the needs of the people who interact with technology, the prospects, customers, team, partners, suppliers and more. If we do that, we improve efficiency, morale, productivity, accuracy and much more, smoothing the way ahead.

Technology is there to help us be better at what we do. It’s not there to replace people. It’s there to augment them. Technology is all about finding that sweet spot where just enough people have just the right tools to help them be the best version of themselves.

Nothing is costlier than a technology solution that doesn’t serve its users’ needs.

The future is already here, and the tools you need to stand out already exist.  All you need to do now is look at your business and find where these three factors can help you start making a difference and being the difference.

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