Do you find there’s not enough hours in the day to get everything done? Are…
The Efficient Way to Create a Quality Group Program
Have you started to write your group program, but never finished? Like, you know your business would benefit immensely by being able to serve more people in less time, but each time you try to write your course, you don’t get very far. You open up a new document. You title it “My Course”. Maybe you spend a day or two working on it. But after a while, it gets pushed to the bottom of the “to-do” list.
Not creating leveraged products stops you moving your business forward, and keeps you playing small. When you create leveraged products, you’re able to reach more people in less time, grow your business and your influence and escape the trading time for money trap.
In this article, I’m going to walk you through my efficient system for creating leveraged courses and programs. This process is designed to get you to create a course quickly, efficiently, and in a way that you can’t back out.
This process gets you launching with just one module created. Then you can create the materials for the following weeks as needed. This means your course participants can hold you accountable to actually creating the content. Are you ready?
Stage 1: Passion and purpose
Firstly, if you create your course or program and only deliver it once or twice, that’s terrible ROI for all the hours spent creating it. That’s why, up front, we need to get really clear on your passion and purpose. That way, you’re creating a product that you love, your clients love and is aligned with your purpose.
Action step: Get clear on your why (values, vision, goals), who (your ideal client, their problems, fears, aspirations), and what (what problems you solve and solutions you provide).
Stage 2: Branding
In laying good foundations, I’ll let you in on a little secret: going back and rebranding all of your course materials later SUCKS. Trust me; I’ve been there. Get this right now, and it will make your life so much easier.
Action step: Align your brand with your passion and your purpose e.g. how does it resonate with your ideal client avatar, map out your customer experience, and define your brand elements.
Stage 3: Work out your product funnel
Next, we’ll sort out where in your product offerings your course fit.
If you’re overstretched for time, that shows that your business model needs a tweak. You need to make your 1:1 services more premium, and offer leveraged services to more people. So you make your leveraged services more accessible and your 1:1 services are premium.
Action step: Draw a funnel with the large end at the top. At the very top are your marketing channels. Then work out the free product, and finally at what step your clients come into the leveraged course. Bump your 1:1 services into the premium offerings (the narrowest end of the funnel).
Stage 4: Blueprint
Next is the juicy bit! Have you ever wanted to create your own unique intellectual property to set you apart from the crowd? This is where you can really step out and own your zone of genius.
Action step: Use post-it notes and write down each thing you go through when you take your clients from point A to B. Then, stick them up on a wall. Play with the configuration. See if there’s any way to make it more logical, streamlined and efficient. Then, when you have the best configuration, chunk it into stages or steps, or even elements. These can form the basis of your modules.
Stage 5 Frame it
If you’ve tried to create a course before, you may have gotten lost down the rabbit hole of trying to create the content. With a framework, you don’t have to create everything up front. You can create as you go because you have everything outlined.
Action step: Create a spreadsheet, with columns for framework or outline for your modules – e.g. title, any relevant statistics, outcomes, and learning exercises.
Stage 6 Build it
Now you have your framework; you can finally build out your content in the most efficient way. You don’t have to have all of your module content created up front. If you have a framework, you have enough to get started. Launch your course with just one module created and then create the other modules as you go. This will keep you accountable and creating. Waiting until everything is “done” brings out the inner perfectionist, and guarantees you will procrastinate.
Action step: Create a great filing system for all of your content. Create Module 1 – worksheets, slideshows, etc.
Stage 7 Deliver it
When it comes time to actually deliver your first module, you’ll be totally ready!
Action step: Use email to send your worksheets and deliver your slide show presentation live on Zoom, taking time for questions and accountability on the call. Don’t forget to record it! If they’re a reasonable quality, you can use them to create videos for your modules next time you run it! And once all the sheets have been made throughout the duration of your course, you’ll be able to bundle them into a workbook for the next round.
Over the coming weeks, I’ll be diving into each stage in depth, so if you need a little extra hand-holding, stay tuned.
Have you started to create a course? Where did you get stuck? Which of these stages do you need to work through? Let me know in the comments below.
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