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10 Tips for Self-Publishing a Top-Quality Business Book

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10 Tips for Self-Publishing a Top-Quality Business Book

When you’re at your next conference, networking event or seminar, while everybody else is handing out business cards, how would you like to be handing out copies of your professionally-published book?

Too hard? Think you can’t write well enough? Don’t know where to start? Not moody enough to call yourself a writer? Don’t worry, none of these things will stop you.

Here are my 10 tips for self-publishing a top-quality book for your Small Business:

1. Do your homework.

What other books are out there that are similar to yours? What makes yours different? Why will it appeal to readers? People must have a good reason to buy your book rather than the next one.

2. Have your book professionally produced by people with experience.

Your friend who is good in Word might be able to make great Christmas cards, but that doesn’t mean they can typeset a book. Proper editing and proofreading are essential if you are planning to sell your book. And your web person might design an awesome home page, but that doesn’t mean they can format a book well.

3. Don’t print more than you expect to sell.

It can be tempting to print more copies because the more you print, the cheaper it is per copy. But if you don’t sell them, this turns out to be the most expensive option. You can always print more when it takes off. So, make a reasonable estimate of how many you need and just print that many.

4. Use a specialist book printer.

Your local print shop might offer book printing, but they won’t do as good a job as a specialist book printer. Poor printing will ruin your book, no matter how well you’ve done everything else.

5. Prepare a publicity plan for your book.

Send review copies to blogs, TV and radio programs and journalists who you think might be interested. Also send a copy to your local paper, focusing on the fact that you live in the area.

6. Don’t give away lots of free copies to family and friends.

They should be happy to support your publishing venture by purchasing copies.

7. An eBook can be a great way to test interest in your idea.

You can see how it sells without paying print costs.

8. Be prepared for the effort required.

If you self-publish, you are taking on text and cover design, editing and proofreading, printing, marketing, distribution and more. This takes time and money, but it’s worth it.

9. Create a publishing company for your book.

This will give it a more professional look, especially if you’re planning on doing a number of books.

10. Take advantage of the resources available for self-publishers.

There are lots of organisations and pages and pages of info on the internet dedicated to self-publishing. Some of it you have to pay for, but much of it is free. Take advantage of it!

The most common publishing avenue for business authors these days is to self-publish.

You don’t have to wait for a publisher to accept your book, which may or may not happen. Self-publishing usually takes about a quarter of the time compared to traditional publishing. You have full control over the process. There’s a lot to like.

Of course, you have to pay for these benefits, but this is a worthwhile investment in your business that will be returned many times over if you put in the effort. And there are many talented businesses and people out there who can help you produce a top-quality book, so there’s no excuse!

Publishing a book, especially for the first time, is a great achievement, and well worth the hard work.

If you remember to plan and carefully select your self-publishing team or company, you will find the process not only rewarding but good fun too.

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