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10 Random Tips to Boost Your Business

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10 Random Tips to Boost Your Business

The title says it all, so if you want to boost your business, here are my random business-boosting tips:

1. BE HONEST WITH YOUR CLIENTS. NO EXCEPTIONS.

To increase the value of a sale I could sell clients services they don’t really need. To get somebody over the line, I could tell them we could make a deadline when perhaps we can’t. We’ve all seen it happen. This might produce a boost to the bottom line in the short term, but it’s a disaster in the long term when your clients realise they’ve been taken for a ride.

2. BECOME AN EMAIL NINJA.

With the amount of time most of us spend on email, not having to take your hands away from the keyboard is a huge time saver. And I’m not just talking about cut, copy and paste. An email ninja can label, move and delete messages, reply and forward, archive, search and all sorts of other tricks, all from the keyboard.

3. ALWAYS BE PROFESSIONAL.

As a Small Business owner, there really is no such thing as downtime. We’ve all woken up at 2.00 am with a great idea or in a panic about a deadline. We’ve all been in the middle of a social event, but our minds were really at work. You represent your business wherever you are and whatever you’re doing, so always be professional when dealing with people. You never know who might turn into a client or business partner.

4. ALWAYS BE HELPFUL.

I have a policy in my business that once I start talking to a potential client, I don’t want to give them any reason to go elsewhere.

5. DON’T TRY TO GO IT ALONE.

We all know Small Business is tough, and us Small Business owners often have a habit of trying to do it all ourselves. But trying to climb to the top of a mountain without assistance is not always wise. Get help when you need it.

6. STOP LOOKING FOR BALANCE.

Over the last few years, looking for work/life balance has been popular. But, like many Small Business owners, I’ve struggled to find it. And more importantly, I’ve learned that looking for something I was never going to find was actually stressing me out. I now have a new approach, and it’s very simple; I work when I have to, and I don’t when I don’t. So, if I’m on a tight deadline, I might be at my desk at 11.00 pm. But if I have a morning where perhaps there’s a gap to take the dog to the coffee shop, I take it.

7. TAKE CONTROL OF YOUR WORKLOAD.

If you find you’re frantic and can’t seem to get control of it, consider whether you’re just saying yes to everything rather than making an effort to take on the amount and type of work that is right for you. If you have more work than you can handle, use the opportunity to adjust your business, so you are consistently landing the ‘right’ work.

8. DON’T FORGET TO HAVE SOME FUN.

Whenever I’m feeling the heat, I only need to watch our big mutt Archie come trotting into the office with a toy to be reminded that there’s always time for a bit of fun; a five-minute play with a dog cures all.

9. STAY IN TOUCH.

If at any point in their project a client has to contact us to find out where their project is at, then we’ve stuffed up. At every step we keep our clients informed; even if there’s no major news, I still often shoot an author a quick email and let them know what we’re currently up to on their book.

10. DO THE LITTLE STUFF FOR YOUR CLIENTS.

The little stuff is making sure you read their emails carefully. The little stuff is always returning calls quickly. The little stuff is connecting your clients with the right people if they have a problem you can’t solve. The little stuff is making sure your invoices are detailed and accurate.

We all have something we could improve on, so why not try one of these tips to give your business (and yourself) a little boost.

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