We all know the familiar anxiety and awkwardness of attending networking events, but in this…
10 Quick Tips for Attracting New Clients
Who doesn’t want to be attracting new clients?
As promised here are ten quick tips to help you do just that:
1. Develop a genuine social media strategy.
Many small businesses post randomly on social media without a genuine strategy. This is not a great way to connect with potential clients. You won’t know if you’re using the right platforms or posting the right content. It might seem like you’re taking advantage of social media, but without a strategy, you’re not making the most of your time or opportunities.
2. Get out of the office.
As business owners, we can sometimes end up being stuck in the office for really long hours. This limits the opportunities you have to connect with people (and is also not good for your mental health). So, when opportunities arise to get out and about, make sure you take advantage of them.
3. Take advantage of new networking opportunities.
Are you going to the same events and catching up with the same people over and over again? How will you start attracting new clients if you don’t try new opportunities? Get out there and meet some new people; you never know where your next business opportunity might come from.
4. Find out who is ahead of you and after you in the supply chain.
Have a look at your products and services. Who will your clients be working with before they contact you, and who will they want to work with after they have worked with you? For example, as a self-publishing business, we have partnerships with a number of writing coaches, who send us authors they have worked with when their books are ready for publishing. And we have a number of marketing and publicity people we send these authors on to when their books are complete.
This is great networking for everybody. The writing coaches get to promote that they have a publishing team they work with, and we get to do the same for marketing. And we all cross-refer to each other. Everybody wins, and we all get new clients.
5. Don’t be shy.
Is there somebody at an event you’re keen to talk to, but you’re worried they are “too important”, or that they won’t be interested in you? Don’t be shy! Introduce yourself and explain why you’d love to chat. The worst they can do is say no.
6. Contact that big client you’ve always been too scared to approach.
Again, the worst they can say is no, and then at least you’ll know. Better yet, you can ask them for some feedback on why they said no and work on that, and try again in 6 to 12 months.
7. Be the connector.
Do you know two people who might be able to work together? Hook them up! Although you may not benefit immediately from this, what goes around comes around.
8. Host events at your office just to catch up with people.
Invite friends, potential clients, suppliers and business partners for drinks on a Friday evening. Don’t make it a sales event, or a product launch, just a catch up.
9. Become a public speaker.
Speaking at events is a great way to meet potential clients, and also to demonstrate your expertise.
10. Know your pitch very well.
It’s important to be able to launch into your pitch at a moment’s notice. Anybody you meet under any circumstances could be a potential client. And don’t forget to tailor it to whoever you are talking to. A potential business partner wants different information to a potential client.
So, what are you waiting for? Get out there and start attracting new clients!
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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