VIDEO: 7 Technical Mistakes to Avoid When Capturing Video for Your Business
Video is the most effective way to engage your online audience. People retain more information from video and find it easier to consume.
Many businesses are embracing the power of video and when done well it creates impressive engagement. However, when poorly produced videos are released they have the potential to do damage to a brand, erode credibility and undermine trust.
This video showcases 7 Technical Mistakes in Video Production. Avoid these at all costs. Learn from these and you will be on your way to building rapport and more business with video.
Viewers will put up with questionable visual quality but they won’t forgive poor sound. No matter what camera you are using connect a suitable microphone to it.
Even if you are shooting on a smartphone there are plenty of microphones you can get to ensure the sound, sounds right.
Ideally you want to have a camera that allows you to monitor the sound as it is being recorded. That way you can check if there are any rubbing noises or buzzing that could be affecting the quality of the audio. You will also know when the battery powered lapel microphone runs out of juice.
If you can’t plug in headphones while you record then do a test record first and listen back to check it is all as it should be.
Poor audio makes your video feel amateurish and it undermines the credibility of what you are presenting.
When filming people put the top of the head at the top of the frame. Many newbies look through the camera and put the face in the middle of the screen. This ends up with empty space above the head. Learn to look through the viewfinder as if it is a framed picture on the wall. Everything in the frame needs to be inspected before you hit record.
Also be aware of what is in the background of the shot. This will form part of the story you are telling. So choose wisely. Avoid filming people up against walls. It creates shadows, it is uninteresting and flat. The more depth you can have in the picture the better. Depending on what is being presented, the background provides an opportunity to show some additional information that can enhance the character of the presenter or the information you are telling.
Check for mess in the background or items that shouldn’t be there. Maybe there’s some extra colour (a plant or flowers) you can put in to lift the composition.
4. Steady as she goes
A tripod is a must for newbies. For every rule there are exceptions but before you starting breaking rules, know why you are doing it. So for now stick your camera on a tripod and let the presenter do the interesting stuff. Having unexplained camera movement distracts the viewer and reminds them of the operator behind the camera, rather the presenter in front of the camera. The impact of your message is diluted.
Lighting brings out the colour in the picture. It gives it life. Ensure your subjects are well lit and certainly avoid having them against an extremely bright background so that they appear silhouetted.
You will find if there is not enough light the subject will appear dull and it will be hard to find focus on them.
6. Batteries and media
Always make sure you have your batteries charged and spare recording media. There’s nothing worse than running out of juice or having to wipe over something you haven’t yet backed up.
7. Check and double check
Before you finish up your filming make sure you’re actually recorded what you needed. I have seen camera operators mix up when they pushed record button, so it stopped when it should have started.
It is much easier to quickly re-shoot something on the spot, rather than have to reconvene at another time simply because you didn’t do a quick check.
Master these fundamental of video production and you’ll stand out as a credible business rather than a dodgy one that can’t be trusted.
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