It’s the first day of winter, and I’m sitting in a cafe with a client…
The Unexpected Personal Benefits of Blogging for Your Business
When I first started writing or blogging for business, my motivations were simple. I wanted to share my knowledge and experiences.
I’d been struggling to find any female voices I could relate to who were juggling business and family, so I became one. It was rocky in the beginning. I had no real plan other than to be as honest as I could about life in business with my husband and kids, and hope that what I was doing was helping someone else along the way.
Recently I went back to the beginning and read my first blog articles. A lot’s changed since then. I now have a small but steady following, and I’ve had other business owners reach out and let me know that my experiences have helped them in the most incredible and unexpected ways.
But there was something else. Something I didn’t see until I started scrolling through the past. My writing had been helping me. It turns out that with every line I typed, I wasn’t just growing my blog, I was growing myself and my business. And this is how:
Nothing feels quite as good as ticking something off your to-do list. For me, finishing a task is one of the best ways to fuel motivation, and there is no greater ‘tick’ than that sense of achievement you get from pressing the publish button every week on your blog. Even in those weeks where I felt like everything got on top of me, if I published a blog article, I had a win.
The small things.
Our life was moving so quickly that I was skimming the small stuff. Blogging retrained my brain to start looking at my day to day tasks in a different way. A more creative way. Because I was now writing about my business, I was stopping to take a closer look and analysing processes that I had never thought twice about before. Looking at the details has increased my knowledge dramatically making me far better equipped to grow our businesses.
A new way to track and measure.
Because I was documenting the small stuff, I also had a running report of what was going on in our business and how I handled it as an owner. I could not only track and measure the business but my knowledge, learning and business development.
New people and new experiences.
Even when you’re surrounded by people sometimes being a Small Business owner can get lonely. So can being the mother of small children, and I was both. But as I got more involved in writing and blogging, I started meeting new people and forming new networks and support groups.
Being a part of these new networks meant not only new business opportunities but also new social opportunities with other like-minded business owners. When I started writing about my business life all those years ago, I wanted to help someone. I didn’t even consider that by doing that, the person I was helping the most was me.
If you’ve been thinking about blogging for your business, there has never been a better time to start.
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