A few months ago I was given the opportunity to be a part of a…
The Secret to Successfully Doing a Facebook Live Video
Does the thought of doing a video scare the life out of you?
And the idea of doing it live completely terrify you? Well, that has been me for months. I’ve seen other people doing live video, and they look like they’ve been doing it all their lives. I’m a perfectionist. It has been drummed into me from my accounting training, which is fair enough, as you can’t just guess the numbers to use for your BAS and tax return, they need to be accurate.
But the challenge I’ve been working through for years is that I don’t need to be perfect in other areas of life and business. The trial and error of marketing has been a struggle and so too has the idea of doing video. You see I had a speech impediment when I was a child, and I have a ‘nasally’ voice. I’ve been made fun of, had people say they can’t understand me, others look at me with a confused expression on their face when I’m talking and so on. So, I have an extra layer of fear when it comes to speaking and recording my voice.
Whilst most people hate the sound of their own voice, for me, it’s more the dread of when I hear it. Over the past few years, I’ve been taking baby steps towards the day last week when I did my first Facebook Live video.
Whilst the speech elocution lessons I had as a child helped me immensely, it’s been the vocal training I did a few years ago that changed the way I speak and project my voice. I did this in preparation for a Pitchfest event that I was involved in with the Dent Global Key Person of Influence program, and it stood me in good stead at that event.
But a video is different to public speaking and whilst one hopes not to stumble over your words whilst speaking, on a video it’s saved for viewing over and over again and the perfectionism kicks in big time.
The next step was a 30-day video challenge. Now this one took a lot of courage. The daily videos we each recorded were not done live, but we recorded them, and we were encouraged to use the first take and not re-do the video multiple times. Then we loaded them up onto a private Facebook group, and each had the opportunity to view them and make comments and provide support and encouragement.
I felt fairly confident about the recordings at the end of the 30 days but freaked out at the thought of making any of them public or doing a public video.
Then I stumbled upon my secret to success. I created a new business page but didn’t invite any friends into it. Then using that page, I did a few Facebook Live videos to get a feel for how it worked, what to do, what it looked like using my computer or my phone. After a few trials there, I thought, “Yes, I can do this.”
What I could have then done, but didn’t, was to then invite a few close friends to like the Page (or create a brand-new Page) and at a pre-planned time trial the Facebook Live with the friends watching and commenting as it’s happening to see how that works and what to do.
If you’re struggling with the whole idea of a live video, create your test business Page in Facebook and practise to your hearts’ content in the privacy of that Page. Then when you feel like you’ve got the courage to go public, go onto your Facebook Page and give it a go.
The reality is most live videos aren’t perfect, and it’s often in the imperfection that we connect with our audience. Now you know my secret, try it out and let me know how it works for you.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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