The 3 Keys to Transitioning From a Coach to a Thought Leader
Are you interested in moving out of the ‘the client has all the answers’ mode into developing your own systems and methodology?
If you want to escape the trading time-for-money trap of one-on-one coaching, reach more people and make a bigger difference in the world, stepping into thought leadership is for you. Whether you want to create your own signature course, write a book or create some other kind of leveraged product, I’m going to share with you the three keys on how to transition from coach to thought leader.
So, let’s dive in!
1. Own your zone.
When you first start out coaching, you’ll say that you can coach anything with a heartbeat. The skills you’ve learned are universal, right? And, you might be desperate to get clients and experience. But in order to move into thought leadership, it’s important to work out your zone of genius.
That’s because you can’t be a thought leader in everything. You need to have a realm of expertise, an area in which you are a thought leader. Maybe it’s career transitioning for tired, executive women? Or relationship coaching for young families?
Find your zone of genius and own it.
2. Make sure you have the experience.
Thought leaders don’t just emerge from thin air. They have to have the experience behind them to prove that they know what they’re doing. So, once you’ve got your zone of genius and you are consistently coaching in that area, you’ll inevitably start to see patterns emerging:
- What are you repeating to clients?
- What problems are they consistently presenting with?
- How are you getting the best results?
You need proven and consistent results. There’s no point trying to build a solid set of intellectual property (IP) assets when you haven’t got the experience to back them up. You’ll end up with a mess of assets and, even worse, disappointed clients who aren’t getting the results you promised.
3. Develop your IP assets.
Once you’ve nailed your zone and you’ve got experience with the consistent, proven results, the next step is to translate all that into IP assets. IP assets can be a wide variety of things from email templates to onboarding processes, but here I’m specifically talking about creating IP assets for your signature methodology.
Ideally, I recommend having four key IP assets in your business:
- Excite model – To get potential clients excited about the journey.
- Success model – To show clients what it takes to achieve success.
- Educate model – To demonstrate the steps to get their desired outcome.
- Yes model – To explain the benefits of working with you in this way.
With these four key IP assets, you can create your own signature course, write a book or create some other kind of leveraged product with ease.
These types of leveraged products help to elevate you as the ‘go-to’ person for your niche, expand your opportunities for earning money, and help you to escape the trading time-for-money trap. Plus, you’ll be able to have a bigger impact on the world.
Do you want to transition into the thought leadership space? What things have you already done to make that move? Let’s chat in the comments below.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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