What to Do When Social Media Burns You Out


What to Do When Social Media Burns You Out

As a business owner, social media is part of my job. I’m in business Facebook groups, use paid marketing and am the online face of our businesses. I spend a lot of time interacting with other business owners, customers and followers, and most of the time I love it.

But in the last few weeks, social media has had me feeling completely burnt out.

It had been building for a while. Daily arguments and schoolyard behaviour. Bullying. Dealing with trolls, and holding someone else’s hand as they were confronted with their own trolling experience.

As I got more and more sucked into the vortex of my online world, I started to feel really disconnected offline. The worst part, because social media is such a big part of our business lives, I felt like I had no way out.

In the end, for my own sanity, I had to step away for a few days. But you know what? No one actually noticed I was gone. Business went on as usual, and I realised that putting some distance between myself and our online presence was the only way to not only recover from my social media burn out but prevent it from happening again in the future.

Here are some things you can do to stay connected while creating some distance to combat social media burnout:

1. Find a Focus.

Don’t try and be everywhere. Get to know each of the platforms, how they work and where your customers and target market are hanging out.

As an example, Instagram is great for visual marketing. LinkedIn is more for professional networking. If you own an online store specialising in baby clothes, your target market is more likely, in a buying capacity, to be on Instagram than LinkedIn. So start with focusing your energy there.

2. Content plan and schedule posts.

Take time to create a content plan and social media strategy, and schedule your posts to run automatically. There are a number of applications, like Sprout Social, Hootsuite and Meet Edgar that are available to help manage and plan your content.

By doing this, you maintain a constant online presence without actually having to be present all the time.

3. Have set social media times.

Social media is just that, social. So even when you schedule your content, you still need to be available at times to interact with your customers and followers.

Schedule social media times, like jobs or appointments, into your calendar. Stick to a time limit and try not to stray. Make sure you stay on task.

4. Get off your phone.

Over 70% of users access social media apps via their smartphone. And with each visit on average being around 25 minutes, that’s a huge amount of time and energy spent online.

If you’ve started scheduling your social media posts and times for interaction, remove the temptation and take the apps off your phone.

5. Remove yourself altogether.

If you feel like you need to remove yourself altogether, get a virtual assistant or a social media manager to handle your businesses online presence. And in addition to enabling you to walk away, a social media manager will ensure a constant presence, track and measure campaigns and drive new business.

When utilised to its full potential social media is a powerful marketing tool for small business, but it can also be powerfully destructive to productivity and mental health.

By implementing some of these ideas, I’ve not only begun working my way back from social media burnout, but I’ve started implementing strategies for growth and management moving into the future.

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