Having your business’ website rank high in search engines is probably the most important thing…
How to Do SEO for a Small Business Website
No doubt you have heard of Search Engine Optimisation (SEO) and want to increase traffic to your website through search engines.
Google released a report that they receive 100 billion searches a month. You’d be crazy not to want a piece of that pie. People are searching for products and services related to your business every day. But how can potential customers find what they need if you don’t show in search results?
To help Small Business owners, I’ve created this very easy to follow guide to SEO for a small business website.
Why Should I care about SEO?
Traditionally, Small Business owners have turned to page services, such as Yellow Pages and local newspapers to get the word out. This costs money.
If a person does a Google search and comes to your website through organic results, its free traffic. Yes, you need to put in time or pay a digital marketing consultant to get your website rankings. But it is much more cost-effective than any other marketing activity. Additionally, showing in the top results of Google establishes trust with your brand. People trust Google; it’s that simple.
How to do SEO for a Small Business website
There are four types or categories that most SEO techniques fall under. In this guide, I will take you through each of them.
On page SEO involves making changes to the HTML elements on each individual web page on your site in order to enhance your rankings in search engines. Consider the following:
1. Page title – You want to input your keyword into the SEO title section followed by your brand name.
2. Heading tags – In most content management system you have the ability to format your website pages with heading styles. In SEO, these are known as H tags and are a ranking factor. Heading 1 holds the highest SEO value. Make sure you only use one heading 1 per page and include your target keyword.
3. URL structure – If you’re already getting organic traffic to a web page, I caution you in changing it. But if you’re not there is no risk of losing traffic so you can. Make your URL short, concise and contain your target keyword.
4. Meta descriptions – Meta descriptions don’t contribute to your rankings directly. But a unique and compelling description can lead to a high click-through rate. This, in turn, will improve your ranking.
Off page SEO involves external factors, such as link building and social media to increase the trust, authority and rankings in search engines. You should consider:
1. Directories – Submit your website to business directories, such as Yellow Pages and True Local.
2. Guest Blog – Write experts articles on leading publications in your niche. Make sure your article or author bio contains a link back to your website.
3. Public Relations – Send your news to local news publishing websites to get links.
4. Competitor link analysis – Use tools, such as Ahrefs or Moz to see how your competitors are getting their links. Once you build a list of where their links come from, try to reach out to the website owners and replicate them.
Technical SEO involves getting the foundations of your website in check. You do this so that search engines are able to crawl and index your website. And also, to provide an exceptional user experience:
1. Site speed – Page speed is a known Google ranking factor, so it’s crucial that your website pages load quickly.
2. Mobile friendly – User experience is very important to Google. It’s imperative that your website works on mobile devices.
3. Sitemaps – Sitemaps are used to show the relationships between pages on your site. They help Google crawl your website easier, helping you rank.
As a Small Business, you want to attract customers in your geographic location to your website. Local SEO helps to achieve this:
1. Google My Business – Claim your Google business listing. This is a very easy way to have your business appear in Google. Make sure you complete the entire profile.
2. Consistent NAP – To help Google understand that you’re a local business you must keep citations of your business name, address and phone number consistent across the entire web.
3. Local reviews – Businesses with more local reviews rank better in local Google rankings. Reach out to your customers and ask for them to leave a review on your social media and Google My Business profiles.
4. Local On-page – If you want to improve your local rankings you can localise traditional on-page strategies. When targeting keywords include your location after them. For example, ‘Plumber Bondi’.
5. Citation Profile – Listing your business on local directories is fundamental to local SEO. The key is to keep your NAP consistent on every directory.
SEO is a massive opportunity for Small Business owners. The competition in searches is often low, which makes ranking easier. Simply follow the techniques mentioned in this guide, and you’ll be on your way to ranking in Google.
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