Even in today's digital world, there is a need for cold calling (whether on the…
Podcasting Tripled My Client List in 3 Months
You probably don’t know this about me, but I’ve spent over 20 years of my life studying health and wellness. I’m qualified as a wellness and food coach; I’m an author in that space, and throughout my corporate career I was the go-to person in the office for anyone wanting wellness advice.
When I left my corporate career, I started wellness coaching. I knew it was important to produce original content that was relevant to my clients and I was writing some blogs for industry magazines. After a few months of producing purely written content, I decided to start my own podcast. I had been listening to podcasts for several years but knew nothing about putting one together for myself. But I figured out how to record myself, learned some basic editing skills and picked up the rest as I went along.
I interviewed a bunch of awesome people within the wellness space and very quickly realised that I could approach big names within my industry – and they would agree to talk to me – just because I could say I had my own podcast. Hearing from wellness leaders added heaps of great value to my listeners (and made me look really good).
I also documented the stories of my clients’ journeys and released them just to my private client base to keep everyone motivated. We shared recipes, tips and tricks, and highs and lows. Then one day, for no particular reason, I looked at my podcast stats. My tiny little show was being listened to by people in more than 50 countries, and each episode was averaging several hundred people listening in!
That’s when I really began to understand how much a podcast could engage a community. The result of this engagement? Within the space of just three months, my business tripled. Clients started to approach me because they had heard the podcast or because another client had sent them the link to an episode. Often these people would start talking to me as if we already had a relationship. In their minds, they already knew me.
This was all because they had built a connection with me through the podcast. Hearing my show week in and week out meant that prospective clients had a good understanding of the way I worked and the process I followed with my clients.
I found far fewer people wanted to negotiate my prices because they had already decided they wanted to work with me. As an added bonus, I discovered these clients were more willing to take my advice because I had associated myself with some high profile people and branded myself an authority within my space.
Podcasting really does allow your ideal clients to get to know you before they work with you. They can familiarise themselves with your style, your methodologies and your beliefs. Because you are putting yourself ‘out there’, you are seen as a thought leader within your industry which is an attractive draw card for a lot of prospective clients.
Podcasting is a smart weapon in the arsenal of any Small Business owner and one that, in my experience, has far bigger returns than outlays. But what I really wasn’t expecting was how this first podcast would spark a love for podcasting that led to another podcast and then to my current business… But that’s a story for another time.
Is there an already established podcast in your industry? No? Why didn’t you start one? If there is, or you don’t really resonate with the idea of producing your own podcast, why don’t you ask if you can be a guest someone else’s podcast?
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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