Kelly Myers shares and discusses five marketing trends, which you can build into an overall…
No, Email Marketing Is Not Dead
Email marketing is still one of the most effective methods for small and medium-sized businesses to increase revenue and build their customer base, according to recent research.
While some have tried to argue that email marketing is ‘dead’, there are many who disagree! Given that over 3.7 billion people use email and the majority of those emails are business-related, the value of email marketing shouldn’t come as a surprise.
The better question is, “Can you really afford not to reach your customers this way?” While the surge in social media growth has opened up new ways for businesses to reach consumers and potential clients, email marketing should still be part of every digital marketing strategy.
But what exactly is email marketing, and do you know how to use it effectively?
Email marketing allows you to connect directly with your customers while also reaching a network of prospective leads via email campaigns. It’s very easy to set up and is adaptable to your various marketing needs. To help you understand why email marketing is invaluable to your business, we’ve identified the major ways in which companies can benefit from this kind of online marketing.
Here are key reasons why email marketing is still alive and kicking:
Email marketing improves your return on investment (ROI).
It’s true; email marketing has a very impressive ROI when compared to other strategies. According to the Direct Marketing Association, email marketing yields, on average, a 4,300% ROI, and this trend is only set to continue.
What’s more, email marketing costs virtually nothing to set up. All you need to do is create and curate email lists of current and prospective clients and send them relevant, targeted content. You could also employ third-party online platforms to make your emails look more inviting, encouraging more engagement and views.
It’s fast and effective.
Most of us have access to our inboxes all day, every day. Whether you’re sending an update informing clients about an exciting new offer, or simply rewarding loyal customers with a discount code, emails are among the quickest and most effective ways to market your business and spread the word.
Worried your customers are checking social media first? Don’t be. Recent studies have shown that email marketing is 40% more effective, particularly for acquiring new business, than social media content. Plus, email marketing typically leads to greater value sales than social media.
Targeted content drives traffic.
What’s so great about email marketing is that you can tailor it to the individual customer, which makes them feel appreciated and valued. It’s also incredibly convenient for them to click on internal email links and visit your site, which is exactly how you’ll drive sales.
Small and medium-sized businesses such as Bulk Powders, a sports nutrition-based company, run highly successful email marketing campaigns, including those based on loyalty discounts, featured offers, exciting developments, and product launches. In 2017, they were voted as one of the UK’s leading small and medium-sized businesses.
Closer to home, Laser Clinics Australia was founded in 2008 and grossed $118 million in 2016. The company can attribute its impressive growth to effective marketing, fostering potential clients through targeted email and digital marketing, and emailing clients with the latest treatments available for that personal touch.
Email marketing is easily analysed.
It’s vital that you properly track your digital marketing and content marketing stats to ensure its effectiveness. It’s easy to assess customer action and behaviour based on the emails they’re receiving. For example, whether they opened the email, marked it as junk, or clicked through to your website because of the content. This helps you better understand your audience and generate more effective campaigns in the future.
Confused by analytics and how they reveal so much about the health of your business marketing? Partnering with a digital marketing agency which has a wealth of experience in generating successful marketing campaigns and assessing feedback data will do wonders for you.
Increased visibility without being intrusive.
The great thing about email marketing is how unobtrusive it is. You’re not calling customers or potential customers and expecting them to engage with you at a time that doesn’t suit them. Instead, you’re staying on their radar, and they know they can enjoy your content when it’s convenient for them. This is far more likely to lead to sales, and in turn, drive your ROI.
The bottom line is, email marketing is definitely a cost-effective, convenient, and efficient way for businesses, especially small to medium-sized businesses which have smaller budgets, to reach a wider customer base and gain more clients.
The advantages it offers together with its innate convenience and simplicity still make it quite a useful and popular choice for today’s digital marketers to reach their goals.
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