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Making Video Work for You Over and Over

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Making Video Work for You Over and Over

You may have heard video is rich media.

It’s not relating to the cost of the production. It’s referring to how useful video is and how many ways you can repurpose it. Let’s have a look at five ways you can use and re-use your video content:

1. Video.

Video has grown to become the preeminent way to engage online. It captures people’s attention like no other content. It can engage at an emotional level like no other content. And Google loves it like no other content.

2. Audio.

Once you have a video, you can, in a couple of clicks, extract the audio from the production. This makes the content more accessible for people who like to consume information when they are away from their computer or are not looking at their device. Personally, I love making use of driving time, walking time, washing time by listening to content that teaches me.

Having the audio available opens up your content to a whole new audience. It is also a great way for people to re-listen to content that they have watched previously.

3. Text.

From the audio, it is easy to extract the text from the video. This is ideal for instructional productions or interviews. Having a text version allows you to post blogs and it makes it easier for your audience to take notes and highlight pieces that are of interest. When the text is posted online, you can more easily provide links directly to other content that has been referred to in the original video.

Creating a text version from the audio is easy. You can pay someone like REV.com to do it for you for $1 a minute. They do a great job and turn it around in about 24 hours. But did you know that Microsoft Word has its own dictation tool built in? You can play your audio into Word, and it will type it up for you. Go to EDIT>START DICTATION. You will probably need to proofread it after and fix up any typos or wrong guesses.

4. Social media posts.

Next, create short summaries of key points covered in the original video and post them on Facebook and LinkedIn. These could link back to the blog, the audio version or the original video. It keeps the conversation happening around your topic.

5. Tweets.

Now break down your video into 140 characters snippets. These would highlight a key point and refer people to one of the other pieces of content you have created from the video. Depending on the content of your video you should now have 10 or more tweets to send out to create more buzz about your original production.

Videos are a powerful way to engage online, however, they work best when they are seen, shared and leveraged.

Repurposing your content is an ideal way to leverage your video and maximise your message. Consider it as part of your video marketing strategy.

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