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How to Improve the Value of Your Technology in Your Small Business

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How to Improve the Value of Your Technology in Your Small Business

I recently read an article about a woman who kept detailed results of her diet and exercise regime which helped improve her fitness level and overall wellbeing. With her end results and performance scores she was able to develop a successful coaching and fitness business based on her findings and experience.

Large corporation follow a similar process to test their technology programs.  They use techniques to develop their strategic plans, to measure their results and constantly improve.

Free applications are available that can help Small Businesses create more efficient and faster processes or enhance communications.

Why are so few Small Businesses taking advantage of them?

Most Small Businesses lack the internal resources on their team to perform the measurement task.  Only partly putting in place the necessary processes and systems able to compare the results over time. Thus failing to make the best improvements necessary for the business to be competitive.

Over the past 5-10 years we have seen the development of business tools in the form of Applications that can assist Small Business.

One such tool is the IT competitive index score – ITCq.  The value is a competitive measure of a business technology and strategy.  The index or quotient ranks a Small Business’s technology competitiveness against their peers.

The process is simple involving a 25 to 30 question survey and can be completed in about 45 minutes online.  The resulting score includes 7 key measures of competitiveness.  The tool has reports which also include actions to improve the business competitive position.

Check out the Business Software Alliance for details of the IT competitive index scores.  In 2011 Australia was #8 in the top 20 countries on the BSA list.  If you would like to know your competitive position, contact your technology provider or get a free report for your business here.

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  • Justin Murray
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    Great thoughts Sheldon. So many business’ just let IT tick along rather than regularly looking at way to improve and optimise

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