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Why Gut Feeling Is the Most Underutilised Tool in Your Small Business Kit

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Why Gut Feeling Is the Most Underutilised Tool in Your Small Business Kit

Almost as soon as it began, something about the meeting didn’t feel right.

I tried to tell myself I was just tired. A little stressed from the rush of school drop off and making it to the cafe on time. I sent myself a mental reminder that this was the direction we wanted to take our business in. So just go with it; do everything you need to do, to make it work.

As the meeting wore on, I got more and more uncomfortable. This was my business and my meeting, but somehow, I’d lost control of the conversation, and we were heading in a direction I hadn’t intended. A direction I didn’t want to go in. One I was completely unprepared for. Before I knew it, I’d agreed to take on a job which at this point, I didn’t want or need.

I wish I could say that this was the first indication I’d had that something wasn’t right here. But the truth is, I’d been having, and pushing away, these niggly feelings of discomfort and doubt for weeks. I’d been so desperate to make this project work that in retrospect, I’d ignored an alarming amount of red flags.

Can’t stop the feeling.

 Not long after this meeting, the whole project fell apart. It wasn’t anyone’s fault, in particular, just a bunch of people trying to work together who shouldn’t. People who had the right skill set, on paper, but didn’t fit together in real life.

As I said above, I’d been having these feelings for weeks but kept pushing them away. I’d convinced myself this was what we needed to move ahead. That nobody was or would be a perfect fit. And that as an ‘Entrepreneur’ I most likely would have trouble working with anybody.

But while I could mostly push away and ignore what was going on, no matter how much I rationalised, I couldn’t stop the feelings from continuing to show up. I really was desperate to make this project work. We’d been working on it for a long time; I just wanted to see it fly. But the kicker is, no matter how hard I ignored my gut, no matter how much I chased my tail or how much extra work I did; it was never going to fly with the wrong people piloting.

Guts don’t lie.

This is why I think gut feeling is one of the most underutilised tools in our Small Business kits. Because your gut doesn’t lie; it’s one of those ‘where there’s smoke, there’s fire’ type deals. An early indicator that you should be looking deeper.

For varying reasons though. Things like stress and fatigue, or sometimes just pure determination, those gut feelings get pushed down and put away. Out of sight, out of mind … At least for the short term.

So, if something feels wrong in the pit of your stomach if you’ve got those niggly feelings of discomfort and doubt; it’s highly likely that something isn’t right. Start digging. You owe it to your business and your gut!

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