Business is generally about solving problems. When you run a business, you seek to make…
Have You Ever Asked Yourself What It Is You Really Want for Your Business?
Soon after launching our latest start-up it became clear if we really wanted to make the business fly we needed help.
As experienced as we were, there were gaps in our knowledge and even bigger gaps in our time. What we really needed was a business partner. Now, my husband and I both grew up in entrepreneurial families, and we’d seen and heard business partner horror stories. There was an element of fear, so to say we were reluctant was an understatement. But with limited time and resources, we’d become grounded, and at risk of losing everything, we’d worked so hard to build.
Once the decision was made, it didn’t take long to find the first prospect. It wasn’t a perfect fit, but they had some of the things we lacked. If we squinted and tilted our heads a little, it kind of looked like it might work. You’re probably not surprised to hear; it didn’t.
Much like the first, the second prospect also had some of the things we were looking for. But there were a lot of red flags. We tried to our hardest to ignore those red flags, something I would never recommend doing, and again not surprisingly, a big fail.
So where did we go wrong?
By this stage, it was a year into our search, and we were exhausted. Not only that, we were frustrated and almost broke. Writing this now I can see exactly where we went wrong, but back then we were two for two and completely vexed.
We’d almost given up when someone asked us if we’d ever sat down and written a business partner wish list. I’m pretty sure we both just sat there with our mouths hanging open. It was such a simple exercise and so obvious. We knew what we needed and what we didn’t, but we never even thought about sitting down and creating a business partner ‘avatar’.
What do you really want for your business?
After that conversation, I started looking at the way we did business differently. Although we had ultimate goals that we were working towards there were areas of compromise and making do, round pegs in square holes that were begging for some direction, clarity and change.
There were a lot of places in our business being driven by what we perceived as achievable or possible, rather than what we actually wanted to achieve. We were working forwards by letting our circumstances rule our direction.
So we started working backwards. Identifying what it was we really wanted from our business and our business life, then developing a step by step plan to make it happen. Likewise, we identified exactly what it was in a business partner we needed and actively began looking for that person.
Most Small Business owners have big goals, but have you ever asked yourself what it is you really want? Even if you have, ask again. Write down your wish list, create your avatars because the possibilities for your business are limitless!
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