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Choosing the Right Shape for Your Educate Model
If you run an information service-based business, where you’re providing a service or teaching anyone to do anything, an educate model is the heart of your signature system.
The key thing to remember with an educate model is that it is all about action. What do your clients need to do to get the result they desire? So, how do you make sure you choose the right metaphor or shape for your educate model?
Firstly, ask yourself these questions to extract exactly how you educate your clients:
- Where is your ideal client now (before you start working with them)?
- What has to happen to get your ideal client from where they are now to where they want to be?
- What do they need to learn?
- What do they need to understand?
- What actions do they need to take?
Brainstorm all of these answers onto lots and lots of Post-it notes. Then chunk those Post-it notes into groups on connected ideas, between three to seven I find is ideal. Next, we work out what kind of shape is right for your model.
Choosing the right shape.
This comes down to choosing the right metaphor. It’s so important that when we’re creating visual models that we match the ideas represented in the model with an appropriate metaphor.
For example, if it’s a linear step-by-step process, we want a visual model that is in a linear shape; something that demonstrates chronological order. If the order is not important or all the things need to be done at the same time, then we need a shape that shows that which is not linear.
Here’s an example of a linear educate model, where the order of actions is important. It is a step-by-step process, and the shape demonstrates chronological order.
Each step is dependent on doing the one before it. You couldn’t do these out of order.
There are times when things don’t necessarily happen in a clear step-by-step process. When there are a number of elements that are all important, and they all seemingly need attention simultaneously.
For example, in a business, all the areas of that business need to be addressed at the same time. You don’t do Marketing in Stage 1, Finance in Stage 2, and so on; you need to be spinning all those plates at the same time. This is where it is more appropriate to represent chunks of information as elements or spheres.
Take, for example, these interlocking elements from Smart Chicks:
For their clients, they don’t move in a linear fashion. All these pieces of the puzzle need to be taken care of at the same time. That’s why it’s better represented here as a non-linear shape.
Linear model checklist:
- Do you always take your clients through the same order of things?
- Are there stages/steps that need to be completed before others?
If yes, chose a linear model that shows stages or steps, either vertically or horizontally.
Non-linear model checklist:
- Does it not matter which order of things you take your clients through?
- Does it seem like all things need attention simultaneously?
If yes, choose a non-linearmodel, for example, a circle or a series of interlocking pieces to represent your elements.
There you have it, my quick guide to working out whether or not your educate model is linear or not!
I’d love to know; do you have an educate model? Is it linear or non-linear? Let me know in the comments below.
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