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(VIDEO) Before You Press Record

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(VIDEO) Before You Press Record


I’m not a professional videographer so I cannot give you tips on the technical elements of videoing but I am a marketer who uses video a lot to communicate with my audience.

You need to know what your goal is and why you want to create the video. Preparation is key. Keep your videos short, 2 to 3 minutes, know how you are going to film and make sure you have the right equipment. Consider what you are going to wear, especially if shooting in batches. Get a great location and consider any props. Be prepared and then get filming.

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