Katrina McCarter is Founder of Marketing to Mums. She is a marketing strategist who specialises in driving sales and profit amongst the world's most powerful consumer, mums. Katrina is the author of Marketing to Mums, which went #1 on Booktopia's Business Bestseller list outselling the likes of Simon Sinek, Timothy Ferriss and Sophia Amoruso. Katrina is a mum of three and has worked with over one hundred small businesses both in Australia and overseas. Katrina has won awards for Best Social Media, Best Customer Service and Best Boss and has featured on Today Tonight, Channel 7, ABC Radio, The Age and Sydney Morning Herald.