How to Be an Amazing Course Facilitator
So you’ve created an amazing course. Maybe you’ve even got people signing up! Woohoo! But how do you make sure your course isn’t a giant snooze-fest? The kind of course where students ask for refunds? Or just don’t finish it?
If you’re not rocking the delivery of your course or program, you run the risk of having poor engagement, low turnout and your students won’t get the results you’ve promised. It’ll hurt them and it’ll hurt your reputation. A student who loved your course is likely to rave about it to anyone who will listen. But a student who found your delivery lacking is far less likely to recommend you.
Why is that? It’s because great course delivery is great customer service. So, how do you make sure you don’t bungle it? I have three key tips to making sure you are the best course facilitator you can be so your students stay engaged. It’ll lower your refund rate, boost your referrals and increase your income.
Tip 1 – Know Your Audience
Firstly, make sure you know your audience intimately. If you don’t know what they’re thinking, what they want or need, then ask them. Talk to them. Interview them.
When you’re presenting to an audience, it’s critical that you understand where they are at. My gorgeous husband teaches high school students and I admire and respect him for this. I can’t imagine dealing with a room full of hormone-fuelled teenagers who would rather be somewhere else and who often can’t see the point of what they are learning. The idea of trying to command their attention scares me.
However, if you give me a room full of super smart, experienced, conscious entrepreneurs, I’ll have the time of my life! I’ll thrive and feel pumped, knowing I’m making a difference.
When you know your audience, you can speak their language, pitch the learning at the right level and facilitate awesome results. So make sure you’ve got that nailed.
Tip 2 – Build in Testing
Next, is building in testing. Sorry, but just presenting your material to your audience isn’t usually enough for them to actually “get it” and use it. Testing (including self-testing) improves learning and retention because of the active attention and emotional impact testing involves. Communication among neurons is strengthened and that helps embed newly learned information into memory. Learning becomes durable.
To make a real difference with your clients, find ways to build testing into your courses where possible and appropriate.
Tip 3 – Get Them Involved
And finally, my third tip is to get them involved. For your students to get the best value from your teaching and create real change in their lives and businesses, you have to keep them awake AND keep them engaged in the learning process.
And you can do this through promoting emotional connection with the material. The more they feel, the more they will learn. You are teaching people not robots.
I have listened to amazing facilitators and inspiring thought leaders for hours and days on end and not fallen asleep once. However, my boring micro-economics lecturer at university put me to sleep within minutes.
The point I’m making is, for the teachers out there, if I fall asleep, it’s not me, it’s you. I barely remember anything I “learned” at university. On the other hand, the learnings from my experience as a participant and Senior Leader with Tony Robbins have been integrated and implemented into who I am today.
So how can you keep your students involved? Make them feel something! You must:
- Engage them.
- Get them to apply and implement the knowledge.
- Discuss and debate ideas.
- Move and use their bodies.
Fire up your students and make them feel something.
So, those are my three tips on being an amazing facilitator in your courses and programs. None of this is rocket science but it’s so crucial to get right. You’ve spent too much time creating your course to falter on this last leg. If you need to get practice facilitating, go out and get it. But, do not get in your own way.
Have you had a fabulous online course facilitator? What about their delivery did you like? Let’s discuss in the comments below.
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