9 SEO Copywriting Tips That Will Make You a Content Hero
Search engine optimisation, aka SEO. We’ve all heard of it and we know it’s important for our online lead generation. But, let’s be honest, few of us understand how it actually works in all its fiddly detail.
SEO is, in sum, the concept of maximising visitor numbers to a particular website – by ensuring that the site appears high on the returned-results list for certain keywords important and closely related to the business.
Google and other search engines update their search engines’ algorithms frequently; sometimes as often as daily, if only slightly. Yup, there is a lot of expert work involved to get your SEO ducks in a row.
So what can you do yourself, in your blog or website writing, to boost your SEO results? Without keyword-optimised, interesting and relevant content that fits your SEO strategy all your other SEO efforts will be potentially useless.
Clever copywriting is absolutely key to every successful SEO strategy. It’s top-quality content that will get algorithms and human readers equally excited. It’s the key element that will ensure your site will rank well and set it apart from all the other competing websites swirling around on the net.
Here are 9 SEO Super Powers explained:
1. Do Keyword Research First
To start, take a good, long look at what terms you want to be found for. You might need outside help to dig deeply into this and do a competitor analysis. But you know your business well, so even without hiring an expert to do your keyword research you can create a list of terms and phrases that your clients will have used to find you.
2. Don’t Keyword-Stuff
Once you get writing, the temptation is great to make sure your chosen keyword pops up all the time. More is better, right? Wrong. It will make for rubbish reading – and poor SEO results. You want your SEO content to feature your targeted keyword in no more than 2.5% – 3.5% of your text. Any more and you’ll get punished by being ranked badly.
3. Use Long-Tail Keywords
Using the one keyword over and over won’t get you results; and it is a poor writing style. For a long text or a full website especially it can be challenging to achieve great ranking results without using related keywords, grammatical variations, synonyms, long-tail keywords or LSI (latent semantic index based keywords; word phrases that are related to your primary keyword). For highly-competed for search terms this is an excellent way to carve out your very own niche.
4. Write Magical Titles
Your keyword should feature in your blog post title or page headline, but there’s more to an irresistible headline. It sets expectations (which you must fulfil), the tone of your writing and makes your first impression. Here are some powerful tried-and-tested headline formulas that will get you started.
5. Numbers + Lists Get Eyeballs
Us humans, we’re a funny lot. We do love lists, well, our brains do. Because they create order, are easy to spot if you number them and help digest concepts with more ease through context. So if you want people to read your articles, use numbers in headlines. And if you want extra cut-through, make those numbers odd ones. You’ll get about 20% more clicks than with the same headline listing an even number.
6. Use Power Words
Emotions create engagement. And power words create those emotions that will have your reader glued to their screen. Power words help make a good story extraordinary and unforgettable. Here are 317 of them to start you off.
7. Write for more than SEO
Optimising your writing for SEO should never, ever interfere with content quality. Awkward, rambling, highly-repetitive text will turn both your potential clients and Google et al off your site. You’re better off to leave that keyword out of a sentence – and save it for another time.
8. Utilise SEO Tools
Write great content – and then run a test over it. Whether you are using the Yoast SEO plugin like me for your site or any other of the myriad of SEO tools, there are nifty ways to double check that your copy ticks all the right SEO boxes.
9. Buy Your Blog Posts
Look, not everyone is a writer. Or has the time or inclination to write. And that’s ok – not everyone is made to be a plumber or career-politician. So if it’s all too daunting or time-consuming simply outsource your blogging and SEO copywriting to clever content writers.
SEO content, sweet as.
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