7 Reasons Why Holding an Event Could Be Your Most Powerful Marketing Strategy
Over the past few years our world has become increasingly reliant on technology. I’m sure there are many of us who are guilty of knowing more about our friends and colleagues from social media than by actually talking to them.
So I say, it’s time to go old school. The power of the face to face, human connection is where businesses need to be focusing their time and marketing efforts.
So why are events one of the best marketing strategies?
1. Events improve your work environment
I was speaking to someone the other day, let’s call him Bob. Bob had been working for a company for 6 years and not met a single person he works with, face to face. It took a new manager who believed it was important for their remote team to meet to make this happen. Bob believed this was the best thing that had happened in his 6 years of working for the company.
2. Be gone with selling 1-to-1
Do you have a sales team that make individual sales appointments? Imagine a room filled with 50, 100, 200 of your ideal target market. How powerful could that be for your company? More and more I see companies using the power of events to get their brand in-front of many, instead of selling 1-to-1.
3. Events help retain clients
Do you hold information sessions for your current clients? Think about a small breakfast event, or a morning tea that doesn’t cost the earth in venue hire and catering. Could you share hints and tips to help your clients or demo new software? Your goal is to have your clients leave with new ideas that will help them. When it comes to renewing their contract, they know and trust you and because they have met you. This is a simple strategy to help increase the percentage of clients you retain year on year.
4. Create killer partnerships
At an event you have a room full of people, a captive audience. What other companies (that aren’t your competitors) would like to get their brand in-front of these people? At our events, we have rooms full of corporate event planners. We have created partnerships with the biggest players in our industry because by working together we can all get our brand in-front of hundreds of our exact target market. What partnerships are out there waiting for you?
5. Be seen as an industry leader
If you are holding the event, creating partnerships and bringing people together then you are automatically seen as a leader. If your events share valuable information and your guests leave feeling that it was worth their time you have created a successful event and are making a positive impact on your industry.
6. You will be doing something that your competitors aren’t
For generations companies have competed with each other, trying to create better features, points of difference and promoting their competitive advantage. What if you changed the rule book and your competitive advantage was that your customers loved you because you share valuable information with them through events? Events take courage, events put you in the spotlight. After all, it’s the courageous rule breakers that do things differently and get noticed.
7. Magic happens when a team achieves a huge goal
There is an unspoken comradery that happens when a team work together to plan and execute an event. Yes, you can expect pressure, stress and frantic moments but when it’s over and the team have achieved this huge goal there is a forever bond between them. Make sure you celebrate your successes and acknowledge all that were involved.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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