The aim of each small business is business expansion. They all want to thrive, expand…
5 Tips to Increase Your Website Conversion Rate
For the next five minutes, I want to shift your focus: I want you to move away from thinking ‘How do I get more website traffic?’ to ‘How do I get more from my website traffic?’
Take a second to step back and access your traffic. Let’s say you’re getting 100 visits and that leads to one customer. Wouldn’t you rather make it ten customers, instead of getting another 100 visits to get two customers?
Your answer is yes, and the best part is I’ll show you how to do this without spending a cent:
1. Do A/B testing.
If you want to improve your website’s conversion rate, it’s all about testing. And testing is all about coming with ideas to test. They don’t need to be complex. Simple tests like the colour, text and placements of your call to actions can lead to higher conversion rates.
You’re probably thinking: “How can I do this with no budget for a testing tool?”Enter Google Optimize, a free A/B and multivariate testing tool where don’t even need to know how to code. Click on the element you want to edit, and you can change small details to test. It’s that simple!
2. Set up a sales funnel.
Do you hate when people approach you cold on the street and try to sell you something? I’m guessing your answer is yes. Online is no different and asking for a sale straight away destroys your conversion rate. Depending on your product, consumers aren’t always going to be ready to buy. By offering a free-trial, a sample product or even an eBook to download, you can improve your conversion rate.
Here’s what the typical sales funnel looks like:
You want to ask two questions:
- What do your visitors want?
- What do you want them to do?
The latter is the bottom of the funnel (action), and you want to offer value to your visitor to solve their problem first (awareness through to decision). You can do this via your blog, videos, eBooks or whatever suits your situation.
3. Address objections.
Everyone is human. And no matter how great your products or services are there will always be objections. You must address every single objection on your sales pages.Here’s how:
- You’ll need to create a list of all the objections your potential customers will have. Get this information from your sales or service team or better yet, survey your target market.
- Tailor your sales copy to address every objection and eliminate them.
By simply doing this you are already beginning to convince consumers that you’ve got the solution they need. As a bonus I’ve got a few tips to help:
- Explain the problem they are having and how your product solves it.
- Show off why they should trust you. Do this with awards, testimonials and how many years you’ve been in business.
- Compare your features and prices against your closest competitors. And it’s essential that you be honest with comparisons.
4. Offer proof.
You can sell your product as hard as you like but if you don’t have proof consumers will never believe you. Unfortunately, people don’t trust brands.
So how can you give them the proof that converts?
- Case studies – Don’t be the company that puts a bunch of fluff up on their case study page. Give people numbers, evidence or better a video testimonial featuring your best client.
- Third-party reviews – Have you had a reputable publication or influencer endorse you? If so, you better have this on your landing page. Also, third party review websites can establish much more trust than your own reviews.
- Social proof – How many happy clients do you have? Can you make a bold statement, “100,000 business owners trust us with….” or “Trusted supplier to these amazing companies.”
- Do and not show – Can you offer a demo of your product or service? Something you can give for free and prove your worth? At the very least a video of your product in use or offer the contact details of your top clients.
5. Add incentives to take action right away.
Can you add a deadline or urgency to take action to your landing pages? How you present your offer can change the way people think about it. For example, I bet you’ve bought early bird tickets to a show, concert or festival before. That trick worked on you.
And you don’t need to be in the ticket selling business to make that work. In eCommerce, you could make quantity-related offers, “Only 2 items left at this price.” For a service business, a time-related offer can work well, “5 days left to get our packages at this price.”
Get creative, and you can make it work. But never lie to your customers; people are smart, and before you know it you could have a PR blunder.
Over to you.
Hope you enjoyed these tips! Now it’s over to you to try them out. Let me know in the comments what you’re going to give a go first?
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