5 Steps to Stress Free Social Media Content Creation That You Can Start Today
You’ve got your social media accounts all set up and you’ve picked a great image to use as your cover photo, but when it comes to generating content to put out into the world… crickets. You draw a blank.
This then leads to time being wasted and results in you feeling frustrated and annoyed. So I’m going to share with you my strategy for creating social media content that will be easy to manage and that your audience will love.
1. UNDERSTAND WHAT YOUR AUDIENCE WANTS
Sounds obvious right? But so many people overlook the type of content their audience is interested in. You can figure this out a few ways. If you have already been posting on social media, go back and see what type of posts had the best response and take note. Have a look at a few competitors that are doing well. What sort of ‘themes’ are behind what they’re posting that are popular on their pages?
Write down everything you see that is working well and sort it into categories. Ideally you want to aim for at least 7 categories, this way you can post about a different category each day. Make sure one of those categories involves the selling of your product.
- Product images
- New In Stock
- Behind the Scenes
- Pictures of Staff
- This Weeks Specials
- Customer Reviews
- Funny and tasteful memes
You now have a good indication as to what content your audience likes, so it’s time to grab pen and paper and start brainstorming. Give yourself about 10 – 20 minutes and write down everything and anything that you think your followers might like to see. Don’t think about this one too much, just go crazy and write down everything that comes to mind.
For example, if you have a clothing shop that sells kids clothes you might write down the names of a few t-shirts that you just got in store or some nice accessories, funny mum memes, lunchbox snack ideas, quick and easy meal ideas and so on. Anything that you think your audience would like. It doesn’t all have to be related to what you are selling. Think about who your audience is as a persona and brainstorm ideas they would be interested in.
3. SCHEDULE & CONTENT
Now that you have a big list of ideas, go through your list and place everything into one of the categories you created above. If you have items that don’t fit into a category, decide if this is the type of content that your audience really wants to see.
It works best if you put these content ideas into an easy to follow format. I recommend using something like excel spreadsheets. You can place the date across the top and all your categories on the left side. Gather all the brainstorming data you wrote down and start filling in the blank squares. It’s a great way to visually see what you have scheduled and where the gaps in content are.
You have your content categories and ideas sorted, you can now start scheduling your social media posts. Remember you can do this easily on Facebook, but for applications such as Instagram you will need to use a 3rd party app like Hoot Suite, if you want to post ahead of time. Otherwise, you will need to set a reminder on your phone to prompt you to do the post. I recommend starting with at least one post per day.
Remember the key to making this work is to keep adding ideas to the planner so you have content long term. I suggest you set aside 1 – 2 hours each week for this task (you can also use this time to find the content). Create a dedicated folder on your PC for social media posting. And if you ever get stuck for ideas, simply go back to step 1 and start again.
The key to success when it comes to social media posting is consistency and planning ahead. If you dedicate the time to the steps above you will find that not only will you be less anxious and worried about this task in your business, but you will also find a greater level of engagement from your audience on your page. It’s this engagement that keeps you front of mind and can turn ‘likers’ into shoppers.
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