Video content has become crucial in any digital marketing strategy... but why? In this video,…
5 Essentials to Get Views on Your Video
Hopefully, by now, you know that videos are the best way to engage your audience online. However, having a great video isn’t going to help you if no one sees it.
There are plenty of ways to ensure your video is seen and shared. In fact, I’ve created a list of 30 of them.
Here are my top 5 ways to share your video:
1. Host it on YouTube.
YouTube is free, and the easiest way to distribute your video and more than half of YouTube videos are watched on mobile devices. Create a compelling title for your video so that it is found on YouTube and take the time to complete the comments sections with search engine optimisation (SEO) rich information so Google and YouTube know what the video is about and can help people find it.
2. Embed it in your email signature.
Once you have it hosted on YouTube, you can include the link in your email signature. This can include a thumbnail graphic so that people can easily see there is a video to watch. This means for the hundreds of emails you send out every week people will be able to quickly watch your video. For people who use Gmail or Google apps, the video can play directly in their email. This is simple, free and a great way to distribute your video to your community.
3. Upload native version to Facebook (and LinkedIn).
Facebook is seriously chasing YouTube as the number one video platform. However, it doesn’t want to send people away from Facebook. So upload that MP4 native video file directly to Facebook. And only upload it once. Then share it from that one post. Your video has 10 times the chance of being watched if uploaded natively within Facebook than if it is a link out of Facebook. The more people who see the video in the early days, the more likely Facebook will promote it in other people’s feeds. So if you want to get some traction with the video considering boosting it when you first upload it. This can generate thousands of views very quickly.
4. Have it prominently positioned on your website.
Far too often I’ve had to dig deep into someone’s website to find the video we made for them. Position your video clearly front and top on your website. A compelling video will keep people on your website longer. Make it the first thing they see. If they watch it, then they are more likely to hang around. You’ve made the investment to create an impressive video. Don’t hide it.
5. Re-share it.
It’s easy to think once you’ve shared your video that your job is done. The reality is people don’t see it the first time or the second time. You need to re-share your video on all the platforms you use. Give people the chance to see it and don’t worry about them seeing it multiple times. I have often seen a video pop up in my feed that has popped up several times before. Previously I’ve ignored it, but after the 3rd or 4th or 5th time, I figure there must be something to this because it keeps turning up and eventually I’ll watch it. If people have already seen it, then they can ignore it. Just make sure you understand not everyone will see it the first time. Keep sharing.
Creating impressive videos is an investment. Make sure you have a plan on how to distribute your video so that you can maximise your return on investment.
Get in touch with me in the comments below if you would like more ideas on how to distribute your videos and maximise your return on investment.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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