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4 Simple Ways to Stand Out from The Crowd and Get Your Business Noticed Online

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4 Simple Ways to Stand Out from The Crowd and Get Your Business Noticed Online

As the owner of a successful marketing company, everyday clients ask me to help them stand out from the crowd in a competitive marketplace. They struggle to find their point of difference, and they are often disappointed with the results they’re getting online.

It seems that every time they employ someone to help them with their marketing, build a new website or run online advertising they come off looking very like their competitors. In this world of templated solutions, it seems that even marketing agencies struggle to give them the competitive edge they need.

Because of this, I resolved never to treat my customers with this level of disrespect or roll out cookie cutter marketing campaigns that waste everyone’s time, effort and hard earned money.

So in this article, let me share four simple steps you should take before even considering launching your next marketing campaign. Warning, most people won’t put in this effort, and that’s why they struggle with their marketing.

1. UNDERSTAND YOUR UNIQUENESS

You’ve got to believe in yourself and your principles, method, product or service. You need to examine exactly what makes you unique and start to write these things down. Do an in-depth study on yourself. What do you do that no one else does? What are your strengths your experiences and your unique ways, insights and methods for getting great results for your clients?

Don’t rush this. Only move on when you can articulate it in a way that truly marks you as being unique. Study yourself and come up with a unique marketing statement like this one.

At 7P Marketing we build custom marketing strategies for our clients that help them to crush it in their chosen niche.

Our seven-step marketing methodology prepares our clients to present themselves in a truly unique way which attracts, converts, closes, and delights their ideal customers for more profit, guaranteed.

2. STUDY YOUR CUSTOMERS

Train yourself to become an observer and a list maker. Ask yourself everything about your ideal clients, get it down on paper and become an expert on their problems, fears, goals, motivations, and aspirations. Never take anything for granted, write it all down and study their every move.

By having comprehensive intelligence on your clients, you will start to identify trends and commonalities. You will find that the more you study them, they easier it will become to reach them with effective marketing campaigns.

3. BUILD A BRIDGE FOR YOUR CUSTOMERS

Look at where your customers are when they first come to you and look at where they want to go. Now examine your unique process for getting them there and now you have what I call a customer bridge. The customer bridge is simply the steps you take to solve their problems. If you draw this bridge for them and talk them through it in the sales conversation, I guarantee that you will begin to close more business.

4. REFUSE TO BE A MARKETING TURKEY

If you have ever stood in a turkey pen, then you know the noise that a flock of turkeys can make. When one starts, they all join the chorus with gobble, gobble, gobble.

Marketing within a competitive marketplace can sound the same. It doesn’t matter how loud you gobble; you get drowned out by all the other turkeys.

So don’t join the chorus, take the time to follow the steps I’ve outlined here and create a unique, tangible and recognisable point of difference which will help you to stand out from the crowd.

The key to marketing is knowing yourself, your customers and your process for fixing their problems. If you can nail this, then you will find your true uniqueness and your competitors will grow more and more insignificant.

Very soon you won’t be gobbling with the turkeys, you will be soaring with the eagles, those ideal clients that you love to work with, that satisfy you and pay you for what you do well.

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“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"



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Showing 6 comments
  • Cate Scolnik
    Reply

    Hi Nathan,

    Great article. I love the turkey analogy – so apt!

  • Cate Schreck
    Reply

    Great insights Nathan….we need to start building bridges 🙂

  • Kevin Boyle
    Reply

    Great article Nathan, developing and refining that repeatable process as you mentioned is key to running a successful business.

  • Bronwyn Reid
    Reply

    Great article Nathan. Andrew Griffiths told me in one of my webinars that so many small businesses put a lot of time and effort into looking exactly the same as their competitors. Everyone’s being a turkey. That comment really resonated with me, and that’s exactly what you are pointing out in your article.

  • J Bradshaw
    Reply

    I love reading blogs/articles on marketing but even more so I love reading up about the author to see what else they participate in but this has left me with questions. What is your actual business? As you mention several businesses, 7p marketing, Inbound Marketing Success and The App-Guy. Why is you 7P website not finished. Confused………………………..

  • Nathan Kelly
    Reply

    Hi J Bradshaw,

    I understand your confusion & appreciate you honest feedback.

    We run a Marketing & IT Business which we are bringing together under the 7P Brand.

    Our business is expanding rapidly & we are experiencing growing pains.

    We are in the process of adding more people to our team, so the launch of 7P Marketing will be happening very soon.

    We will keep you posted!

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