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(VIDEO) 3 Tips for Cold Calling Success in Small Business
Even in today’s digital world, there is a need for cold calling (whether on the phone or dropping in in-person). Ideally, your phone would be ringing off the hook all day with clients offering you business, but the reality is that if you want business, you need to go after it, and as part of your marketing strategy cold calling can be a very effective sales tactic if it’s done properly.
If the thought of cold calling makes your stomach turn, these tips will help you make it a more successful experience.
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