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3 Search Engine Optimisation (SEO) Questions to Ask a Web Developer

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3 Search Engine Optimisation (SEO) Questions to Ask a Web Developer

More often than not Small Business owners get their flashy new website that looks great and to start off with everyone’s happy.

Then two months down the track they realise that they spent thousands of dollars and they aren’t getting any website traffic, no leads or new business. Here’s the deal, if your website isn’t optimised for search engines (and conversions) it doesn’t matter how good it looks it will never rank on Google.

In the article, I’ll cover three crucial questions to ask your web developer before paying for a website:

Q1: Are you using a frontend or JavaScript framework?

Modern frameworks are becoming very popular in the web development industry because they can speed up delivery times and increase profit. A lot of these frameworks are great for SEO and benefit everyone involved. For example, Bootstrap and Materialise are both built for the mobile-first world, which is great for SEO. On the flip side, JavaScript frameworks like React and AngularJS produce super-fast websites but present a lot of problems for SEO if they are client-side rendered.

So, ask your web developer if they are using a framework, and if they are using React, Vue.js or AngularJS, you’ll want to make sure they are using server-side rendering.

Q2: Will my website score above 85 on Google PageSpeed Insights?

Ask your developer if your website will score 85 or above on Google PageSpeed Insights. If their answer is no, then I’d say that they aren’t going to build your website with speed and performance in mind. Google is pushing hard to make the web faster and have openly stated that they take page load speed as a factor in their ranking algorithm. You can expect the importance of speed will continue to grow and you don’t want a slow website.

Q3: Is the content management system (CMS) easy to use and SEO-friendly?

As a Small Business owner, you’re probably going to be managing your own website. So, you don’t want to be using a clunky custom-made CMS or static website. You want to be easily able to add new content and make changes to the SEO basics with ease. Modern CMS platforms like WordPress and Shopify make this pretty easy.

I’d ask the web developer to give you a demo of the CMS. Make sure you can update content and that it has a user-friendly SEO plugin or built-in functionality.

It’s great to take your Small Business online, but if you want it to have a positive impact on your bottom line, then you must shift your focus from aesthetics to performance.

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