So how do we create these clients that become our advocates and refer us business?…
14 Things You Can Do for Your Clients This Christmas
Christmas is a great time to reach out to your clients.
You can show them that you care and that you appreciate them, and it’s a great chance to strengthen relationships. You wouldn’t have a business without them.
So, here are some ideas to wow your clients this silly season:
- Have a Christmas party and invite your major clients or all your clients. Put on a big bash and make it a fun night. And don’t forget that it’s a night for your clients to have fun, not for you to push your business. You can also invite your suppliers. Have it at your office to give your clients a behind-the-scenes look at your business.
- Send real Christmas cards in real envelopes, not just emails. Write a personal note to each client.
- Send them Gold Class movie tickets. Or better yet, hire the cinema and invite them all to a screening.
- Buy them a membership for their favourite sports team. This is a great gift as this is something people often see as a bit of a luxury and so they don’t spend the money on it.
- Give them a personalised item with their name on it, such as a mug or stationary. Every time they use it they’ll think of you. (Don’t give them a mug with your logo on it. Asking them to promote your business is not a considerate present.)
- If you think your clients would appreciate it, instead of giving a gift, make a donation to a charity in their name. Choose something that you think is appropriate for each person.
- Buy your major clients a nice gift such as a high-quality bottle of wine or a fancy pen. For really high-value clients, buy them a weekend at a nice hotel in a location you think they will like.
- Buy a carefully considered magazine subscription; if you know the client likes gardening, buy a subscription to a gardening magazine. The client will think of you each time the next issue arrives.
- Give them a calendar (but not one with your branding). The client will be reminded of you for the next 12 months.
- Hold an event such as paintball, a golf day or indoor rock climbing.
- Call them! Sometimes the best thing you can give somebody is your attention. It’s not a sales call. Just ring and have a chat. Tell them you’re calling all of your clients to wish them a Happy Christmas.
- Give them a massage voucher. (Who doesn’t like a good massage?)
- Buy them a book you think they’ll like, and send a note explaining why you chose it. This is a great way to create a personal connection. Or, buy them a Kindle and load it with some books you think they will enjoy.
- Send them a handwritten note thanking them for their business and wishing them a Merry Christmas. What matters is not how much money you spend but how much thought you put into it.
You can even send a gift to potential clients. I once received a small Christmas gift from a printer I’d discussed several projects with but we hadn’t ended up using them yet. I was very impressed. The little trinket they sent me still sits on my desk, and it ensures I never forget them.
Remember to see this as an opportunity to really connect with clients and potential clients, and not as a marketing opportunity (though somewhat paradoxically, making a genuine connection with your clients is great marketing). Don’t invite them to an event and give them a speech on your products for next year. Don’t send them stationary that has your branding all over it. This sends the message that you’re trying to use Christmas as a marketing opportunity, not to create a genuine connection with your clients.
And as a final tip, do not do this: Don’t give your clients a discount voucher for your own products or services. So uncool.
It shows a complete lack of thought and also a desire to try to make money out of your clients rather than giving them something with no strings attached. This happened to me once. I was not impressed.
I wish you all the best for Christmas.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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