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The Number One Superpower Small Businesses Underuse

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The Number One Superpower Small Businesses Underuse

Many of the businesses I assist spend a lot of time and money on websites, social media, newsletters, product development, special offers, data collation, reporting and the list goes on. But, very little time is spent on harnessing the Superpower every person in the business has.

Let’s try out your Superpower. It’s easy to do. Smile. Go on, don’t worry about who can see you, just smile. In as little as 6 seconds a “fake” smile sends a message to your brain that you must be happy. This creates a rush of positive endorphins and before you know it, you will not only look happy, but you will feel happy too.

Be careful though, if someone else sees you smiling they can become infected with a smile and before you know it, everyone around them is smiling too. How’s that for a Superpower.

Smiling is a universal means of communicating positivity and happiness but did you know that whilst 30% of us smile more than 20 times a day, those with the greatest smile Superpower are children, who smile as many as 400 times per day. Where did all our smiles go?

The health benefits of smiling and laughing are also impressive. In 1971, Hunter Doherty (more commonly known as Patch Adams) created the Gesundheit! Institute. Patch and his team of clown doctors effectively used laughter as medicine and that method has flowed around the world and exists today in Australia as the Humour Foundation.

Their research tells us that laughter;

  • relaxes the muscles
  • reduces pain & stress
  • helps promote a positive outlook
  • helps promote a feeling of well-being

Customers are more likely to buy from, do business with and refer friends and family to a business staffed with people who smile – big genuine tooth showing and eyes glowing smiles. And it’s not just the customers who benefit from a culture of fun and smiles. A fun focused workplace creates employees who are more productive, less negative and have a greater tolerance for and understanding of, unhappy customers, unplanned changes and unexpected challenges.

If your business requires you and your team to sit or stand for long periods, use the phone, bend and lift, view digital screens for more than 20 minutes, concentrate for long periods or deal with emotional customers, then fun and smile inducing activities should be part of your business plan.

Fun of course is a word that means different things to different people so creating a culture of fun at work does require an empathetic approach. If you take an approach of empathy when making decisions of how to increases smiles, you will be minimising the possibility of offending and maximising the opportunity to leave staff and customers feeling valued and respected.

My definition of the Superpower of A SMILE;

A Simple Movement Improving Lives Everywhere.

If you want more ideas of how to increase smiles and bring some fun to your workplace without causing offence to staff or customers, Chapter F in my book “The A – Z of Service Excellence” is dedicated to FUN.

The book contains 250 pages of insights and actions that you can implement into your business to harness the Superpowers of your team and have your business known for more than what you sell. You will be known for how you make your customers feel; valued, respected and happy.

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